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Posts Tagged ‘David Johnson’

50+ Global Thought Leaders Discuss Innovation In Insights

Posted by Leonard MurphySaturday, June 28, 2014, 13:08 pm 1 Comment
At IIeX in Atlanta we conducted over 50 interviews with a variety of industry thought leaders from client-side, technology providers, and suppliers on the current state and future of the industry, how to drive innovation, and the skill sets necessary for success for the researcher of the future.
This was posted under category: Analytics, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Have An Insights-Focused Startup? Want to Win $20k & Accelerate Your Biz? Enter the Insight Innovation Competition!

Posted by Leonard MurphyMonday, April 28, 2014, 9:52 am 1 Comment
It's time for Wave 7 of the Insight Innovation Competition, this time in conjunction with the Insight Innovation Exchange North America event in Atlanta, Georgia June 16-18.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Brazil, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, LATAM, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wave 4 Of The Insight Innovation Competition Is Live!

Posted by Leonard MurphyFriday, November 22, 2013, 7:29 am 1 Comment
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference.
This was posted under category: Brands, Consumer Behavior, Consumers, Emerging Techniques, General Information, Industry News, innovation, Innovation in Market Research, Insight Innovation Exchange, Leadership, Market Research, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Data or Big Hype?

Posted by Diane LiebensonMonday, April 1, 2013, 9:50 am 16 Comments
While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Social Media, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Has Market Research Waited Too Long (To Evolve)?

Posted by Leonard MurphySunday, February 27, 2011, 22:45 pm No Comments
I've written before about the impact that DIY platforms, emerging integrated business intelligence technology, insight-driven brand consultancies, and other new supplier types that thrive on collecting and analyzing data from multiple channels are having on the market research space. Examples of this trend includes companies like Alterian, Clarabridge, CivicScience, and host of others. These rapidly developing new entrants to the space are creating whole new value models that are a direct challenge to traditional market research firms. Deccoda represents the next evolution of this new paradigm; a technology driven offering that directly ties in multi-channel data collection and analysis and combines it with market simulations, marketing mix analysis, and predictive modeling to give marketing organizations real-time, actionable, ROI-driven data.
This was posted under category: Brands, Business Leadership, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,