Posts Tagged ‘David Ogilvy’

Facts Remain Stubborn Things

Posted by Kevin LonnieThursday, February 2, 2017, 6:00 am No Comments
For researchers, the goal is to get the facts right, to provide the right intelligence to make the best decision.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Quality, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

3 Myths About Behavioral Economics That Are Holding MR Back

Posted by Ian MurrayTuesday, January 12, 2016, 9:13 am 35 Comments
There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential. But busting these 3 myths in 2016 would be a good start.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

JACK HONOMICHL: A RESEARCH LIFE REMEMBERED

Posted by Leonard MurphyWednesday, December 11, 2013, 10:49 am 1 Comment
A legend in the Market Research Industry, Jack Honomichl, 85, passed away on December 8 in Barrington, IL, after a long illness, and comforted by family and friends.
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Are Big Ideas Bad Ideas?

Posted by Ian MurrayMonday, May 20, 2013, 15:45 pm 4 Comments
NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,