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Posts Tagged ‘David Ogilvy’

3 Myths About Behavioral Economics That Are Holding MR Back

Posted by Ian MurrayTuesday, January 12, 2016, 9:13 am 35 Comments
There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential. But busting these 3 myths in 2016 would be a good start.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

JACK HONOMICHL: A RESEARCH LIFE REMEMBERED

Posted by Leonard MurphyWednesday, December 11, 2013, 10:49 am 1 Comment
A legend in the Market Research Industry, Jack Honomichl, 85, passed away on December 8 in Barrington, IL, after a long illness, and comforted by family and friends.
This was posted under category: Business Leadership, Contributors, General Information, Market Research, Market Research in the News, Uncategorized Tags: , , , , , , , , , , , , ,

Are Big Ideas Bad Ideas?

Posted by Ian MurrayMonday, May 20, 2013, 15:45 pm 4 Comments
NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Strategy, Technology, The Global View, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,