At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

More questions submitted to Gregg Archibald, Simon Chadwick, Reineke Reitsma & Louise Chater as part of the Research For Good “Predictions for 2013″ webinar. Continue reading »

Of the 1500 links shared by the Twitter #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

Of the 1,360 unique links shared on the Twitter #MRX community last week, here are the Top 10 most retweeted. Continue reading »

People have a life outside of sitting on their computers / iPads / iPhones and taking online surveys. I really feel that the industry is losing sight of this, maybe because there is no telephone or face-to-face contact with the respondent. Maybe because we as an online panel industry refer to our people as “assets”, “sources”, “panelists”, “traffic”, but whatever the reason I’m calling on us as an industry to re-focus. Continue reading »

These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute. Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. Continue reading »

Dana Stanley over on the MRGA blog conducted an interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications. It’s a nice adjunct to the publication and covers a lot of territory on the topic of mobile research. Dana has graciously given me permission to repost it here. Enjoy! Continue reading »