Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a difference. Continue reading »

It’s with immense pride that we announce that ZappiStore as the winner of the 2nd Phase of the Insight Innovation Competition, which was held during the Insight Innovation Exchange event in Sao Paulo. Continue reading »

Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

While big data is still in its infancy, early adopters are starting to make progress, particularly in the social media space. Synthesizing enterprise data and bringing it all together remains a challenge that will require significant effort. Continue reading »

Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report. Continue reading »

Many businesses are able to create a vision that exists as only a business plan or PowerPoint presentation; here is how to break Vision into four applied operational areas to ensure that it has implementable ideas. Continue reading »

It’s time for the next phase of the GreenBook Research Industry Trends Study! Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »

At the Market Research in the Mobile World conference next month in Cincinnati Senior leaders from Procter & Gamble, Ford, Coca-Cola & BBDO will participate in a panel discussion with NetBase, Decooda, Conversition & Anderson Analytics to take the first steps to establish a framework for global benchmarking of social media research. Continue reading »