Posts Tagged ‘descriptive statistics’

Marketing Analytics for Data Rich Environments

Posted by adminThursday, April 27, 2017, 8:00 am 1 Comment
A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks Professor Michel Wedel, a leading authority on this topic from the Robert H. Smith School of Business at the University of Maryland, what marketing researchers and data scientists most need to know about it.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Technology, Consumers, Data, Data Visualization, Digital Marketing, Economic Trends, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

ESOMAR Congress Was A Pivotal Event For MR

Posted by Leonard MurphyTuesday, September 18, 2012, 7:23 am 24 Comments
There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry.
This was posted under category: Association News, Associations, Behavioral Economics, Big Data, Branding, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Economic Trends, Emerging Techniques, Events, Gamification, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,