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Posts Tagged ‘Digital Marketing’

Four New Approaches To Consumer Segmentation In A Digital And Social Age

Posted by Joel RubinsonMonday, May 6, 2013, 8:40 am 13 Comments

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: ad targeting, Advertising, AOL, attitudinal segment, BBDO, best practices, brand loyalties, brands, business leadership, category adjacencies, change, Consumer, consumer behavior, Consumer Segmentation, consumers, customer centricity, Datalogix, demographic indices, Digital Marketing, DunnHumby, emerging, Facebook, frequent shopper data, GOOGLE, hybrid approaches, innovation, Innovation in Market Research, insights, InsightsNow, Jim Stengel, Joel Rubinson, leadership, location-based sm, market research, marketing, marketing research, micro-segments, mobile, Mobile Research, product forecasting, psychographic profiles, purchase intent, Rentrak, Segmentation, Social Media, strategic value, strategy, switchables, technology, TRA, transformation, trends

The Ripple Effect: The Influence Of Others On What We Buy

Posted by Neal ColeMonday, January 21, 2013, 8:13 am 4 Comments

Isn’t it about time we looked at the data and came up with a model of human decision making that doesn’t neglect social influence? Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: Andrew Ehrenberg, Barry Schwartz, behavioral economics, best practices, business leadership, business practices, Cavett Robert, change, Consumer Anthropology, consumer behavior, consumers, creativity. culture, David Shoham, Digital Marketing, Directed Copying, Economic Trends, Effective Marketing, emerging, emerging techniques, ethnography, General Information, herd behavior, herd theory, human behavior, hybrid approaches, Industry Trends, innovation, Innovation in Market Research, insights, Instincts of the Herd in peace and war, I’ll have what she’s having, leadership, Mark Earls, market research, Market Research Techniques, marketing, marketing activity, mass behavior, Neal Cole, Neuromarketing, price elasticity, quantitative research, Robert Cialdini, social dispersion, social influence, social influences, social learning, Social Media, social networks, social scientists, State of the Industry, strategic value, strategy, Thaler and Sunstein, The Paradox of Choice, transformation, trends, Undirected Copying, Wilfred Trotter

Submissions And Voting Now Open for Insight Innovation Competition

Posted by Leonard MurphyThursday, January 10, 2013, 9:05 am 1 Comment

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

This was posted under category: Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, LATAM, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Alex Batchelor of Brainjuicer, Ana Claudia Marquezano Alvarez, Analytics, Andres Barreto of Atom Accelerator, Ari Popper of SciFutures, Association News, associations, Author of Herd & I'll Have What She's Having, behavioral economics, best practices, Big Data, blogs, Brand Insight Manager Latin America for Nestle-Purina, branding, Bryan Dorsey Research Technology Manager at John Deere, business leadership, business practices, change, co-creation, communities, Consumer Anthropology, consumer behavior, consumer experience, Consumer Strategy and Insights Director of Pepsico Latam, consumers, contributors, crowdsourcing, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, Events, Fresh Voices, gamification, General Information, Global Strategic Insight Director, Head of Research with CFA-AIG, human capital, hybrid approaches, IieX, industry news, Industry Trends, innovation, Innovation in Market Research, Insight Innovation, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Forum., insights, insourcing, ISO, Johnson & Johnson, LATAM, leadership, LinkedIn Discussions, location-based sm, Mark Earls, market research, Market Research in the News, Market Research Techniques, marketing, Mobile Research, Neuromarketing, neuromonitoring, NewMR, Online Qualitative Research, online research, Reports and Whitepapers, research games, Research Industry Trends Survey, Respondent Engagement, Ruben Alcaraz, Santiago Vitale, Social Media, social sample, State of the Industry, strategic value, strategy, Susana Pamplona Miranda, technology, Text Analytics, The Global View, transformation, trends, Voice of Costumer (VOC)

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Posted by Leonard MurphyMonday, December 10, 2012, 7:05 am No Comments

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LATAM, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: Alex Batchelor of Brainjuicer, Ana Claudia Marquezano Alvarez, Analytics, Andres Barreto of Atom Accelerator, Ari Popper of SciFutures, Association News, associations, Author of Herd & I'll Have What She's Having, behavioral economics, best practices, Big Data, blogs, Brand Insight Manager Latin America for Nestle-Purina, branding, Bryan Dorsey Research Technology Manager at John Deere, business leadership, business practices, change, co-creation, communities, Consumer Anthropology, consumer behavior, consumer experience, Consumer Strategy and Insights Director of Pepsico Latam, consumers, contributors, crowdsourcing, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, Events, Fresh Voices, gamification, General Information, Global Strategic Insight Director, Head of Research with CFA-AIG, human capital, hybrid approaches, IieX, industry news, Industry Trends, innovation, Innovation in Market Research, Insight Innovation, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Forum., insights, insourcing, ISO, Johnson & Johnson, LATAM, leadership, LinkedIn Discussions, location-based sm, Mark Earls, market research, Market Research in the News, Market Research Techniques, marketing, Mobile Research, Neuromarketing, neuromonitoring, NewMR, Online Qualitative Research, online research, Reports and Whitepapers, research games, Research Industry Trends Survey, Respondent Engagement, Ruben Alcaraz, Santiago Vitale, Social Media, social sample, State of the Industry, strategic value, strategy, Susana Pamplona Miranda, technology, Text Analytics, The Global View, transformation, trends, Voice of Costumer (VOC)

Lucky Thirteen: Marketing & Branding Trends for 2013

Posted by Robert Passikoff, PhDSunday, December 9, 2012, 17:11 pm No Comments

13 Critical trends for marketers & brand managers for 2013. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, State of the Industry Tags: behavioral economics, best practices, Big Data, blogs, Brand Keys, brand managers, branding, brands, business leadership, business practices, change, consumer behavior, consumer engagement, consumer experience, consumers, contributors, Digital Marketing, Effective Marketing, Engagement, Facebook, General Information, Industry Trends, influence, Innovation in Market Research, insights, leadership, marketers, marketing, mobile devices, online retailing, Robert Passikoff, social networks, State of the Industry, strategy, trends, trends for 2013

What Makes Social Networks Tick?

Posted by Neal ColeFriday, November 16, 2012, 23:11 pm No Comments

What underlies the evolutionary success of the human race and allows social networks to function? Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Economic Trends, General Information, Industry Trends, Social Media, State of the Industry Tags: behavioral economics, best practices, business leadership, business practices, change, Consumer Anthropology, consumer behavior, consumers, creativity. culture, David Shoham, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, ethnography, General Information, herd behavior, herd theory, human behavior, hybrid approaches, Industry Trends, innovation, Innovation in Market Research, insights, I’ll have what she’s having, leadership, Mark Earls, market research, Market Research Techniques, marketing, marketing activity, mass behavior, Neal Cole, Neuromarketing, quantitative research, social dispersion, social influences, social learning, Social Media, social networks, social scientists, State of the Industry, strategic value, strategy, transformation, trends

What Career Paths Can Market Researchers Aspire To?

Posted by Edward AppletonTuesday, October 9, 2012, 7:45 am 9 Comments

What can MR do to attract top talent coming out of top universities – that to me is one cogent question that we need to discuss more. Part of that is providing attractive career paths. Continue reading »

This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, State of the Industry, Voice of Costumer (VOC) Tags: and motivating career paths, best practices, business leadership, Career Paths, change, Chief Customer Officer, Chief Experience Officer, Chief Insight Officer, consumer behavior, consumers, CRM data, customer data, Digital Marketing, Edward Appleton, feedback from Customer Service, human capital, innovation, insights, insights marketing market research research agency career, internet marketing metrics, leadership, market research, market researchers, marketing, Marketing Week, panel or tracking data, sales data, Saul Dobney, skill set levels, strategic value, strategy, Strategy Planning, survey data, talent identifcation and fostering, The Economist, transformation, Trend data, trends, voice of the customer

Updated! Everything You Ever Wanted To Know About Google Consumer Surveys But Hadn’t Had A Chance To Ask

Posted by Leonard MurphySunday, June 10, 2012, 8:59 am 4 Comments

A compendium of 4 distinct interviews with the Google Consumer Surveys team; there is a ton of information here for everyone to enjoy! In fact, I have never know a company to be this open and engaged with their constituency (or competitors); it’s pretty amazing. Continue reading »

This was posted under category: Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Online Research, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Uncategorized Tags: best practices, blogs, branding, Brett Slatkin, business leadership, business practices, change, consumer experience, consumers, contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, GCS, General Information, GOOGLE, Google Consumer Surveys, industry news, Industry Trends, innovation, Innovation in Market Research, market research, Market Research in the News, online research, Paul McDonald, Research Industry Trends Survey, Respondent Engagement, self-service, State of the Industry, transformation, Uncategorized

Jeffrey Hennings’s #MRX Top Ten – From the Whirlwind: Pinterest & Twitter Research Picks Up as Telephone Slows Down

Posted by Jeffrey HenningWednesday, May 30, 2012, 7:17 am No Comments

Of the 1,360 unique links shared on the Twitter #MRX community last week, here are the Top 10 most retweeted. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry Tags: #MRX community, Adam Helweh, Adam Staton, AdWeek, Baskin Shark, behavioral economics, best practices, Big Data, branding, BritainThinks, business leadership, business practices, consumer experience, contributors, Daniel Kahneman, Deb Mattinson, Decipher, Digital Marketing, Economic Trends, Effective Marketing, Events, Facebook, focus group, General Information, Honomichl 50, Industry Trends, James Rohde, James Verrinder, Kristin Luck, market research, Market Research in the News, Market Research Techniques, Merry Baskin, Michael Wolff, Neal Cole, Online Qualitative Research, online research, Peter Dann, Pew Report, Pinterest, Reports and Whitepapers, Secret Sushi Creative, Social Media, social media market researc, Stan Sthanunathan, State of the Industry, Technology Review, Telephone Response Rates, The Law Of Small Numbers, The Market Research technology Event, The Nursery, Twitter, Women in Research

Ellen: Hi Adriana: I think you are spot on with what i...
edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...
Kathryn Korostoff (@ResearchRocks): I do think it is time to challenge old dogma. I ha...
Steve Needel: Tony's point would be more of a Holy Grail positio...
Inventory Spreadsheet: Well, more data means difficulty in management. Th...
stefanie: very interesting article...
Leonard Murphy: Great comments all. Did anyone check out the discu...
Chris Robinson: Well the Golden Age must be starting to show the f...