Posts Tagged ‘Director of Strategic Insights & Analytics’

ARF re:Think 2011: The Great Neuromarketing Debate

Posted by Leonard MurphyMonday, March 28, 2011, 17:32 pm 7 Comments
Without a doubt one of the most buzzed about topics at the ARF re:Think 2011 (and probably in market research in general) was Neuromarketing. All of the major vendors were there: Emsense, Innerscope, NeuroFocus, & Sands Research (a special shout out to Emsense for having a great exhibit space!) and several sessions were devoted to the topic, including the much anticipated "Neurostandards" presentation - Improving Neuromarketing Measurement: Ground-Breaking Results. In case you have not been following this effort, here is the crux of the matter.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Innovation in Market Research, Leadership, Market Research Techniques, Neuromarketing, Neuromonitoring, Strategy, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,