Posts Tagged ‘discrete choice’

A Tale Of Two Events: What CASRO & TMRE Said About The State Of The MR Industry

Posted by Gregg ArchibaldWednesday, November 12, 2014, 6:42 am 1 Comment
I recently wrapped up the U.S. Conference season by attending the CASRO Annual Conference and The Market Research Event. Although each event was decidedly different in many ways, there were fundamental similarities in the overall view of where the industry is today and where it is likely headed in the future, as well as some pointers on how to get there.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, State of the Industry, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Researchers Need to Focus on Client Needs

Posted by TRC Market ResearchTuesday, May 22, 2012, 7:06 am 2 Comments
Instead of lamenting low response rates we should learn to live with them (the reality is that even with time and money we could not drive response rates today that would have been considered acceptable 40 years ago anyway). We should also embrace the possibilities that new technologies offer.
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