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Posts Tagged ‘Disintermediation’

The Top 10 Disruptive Macro Trends In Market Research For 2015

Posted by Leonard MurphyMonday, February 2, 2015, 22:41 pm 7 Comments
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 4 Futures Of Marketing Research

Posted by Kristof De WulfFriday, April 11, 2014, 8:35 am 22 Comments
How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Big Winners From Under The Radar? Location Intelligence – Geo-Coded Behavioral Analysis

Posted by Brian SinghMonday, February 18, 2013, 6:30 am 1 Comment
The notion of remixing and aggregating is at the heart of emerging location intelligence platforms. We have already seen MR firms adapt by having GIS specialists in house. However, have we adapted existing methodologies to the opportunities presented by the mobile universe?
This was posted under category: Analytics, Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Everyone Is A Research Agency – Under The Radar Presents The “Snap-Together” Solution

Posted by Brian SinghFriday, January 11, 2013, 8:10 am 11 Comments
“New media companies” are offering a slice and/or an internal solution that disintimediates core offerings of the marketing research industry. As traditional media continues to adapt to a mobile, multiscreen and social universe, so to must the MR industry.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Consumers, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Snapshot Of The Future: Under The Radar Reveals Accelerated Disruption Of The Marketing Research Industry

Posted by Brian SinghFriday, December 28, 2012, 7:33 am 3 Comments
This is the first of a series of articles on the sessions from Under the Radar, held on November 16, 2012 in San Francisco.
This was posted under category: Analytics, Big Data, Branding, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Mobile, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Revisting 8 Things I Would Do if I Were a Market Research Company

Posted by Jason AndersonMonday, July 30, 2012, 12:44 pm 9 Comments
I won’t be shy about this: I left MRMW feeling rather vindicated. Two days of excellent speakers, one by one, reinforced each of the points I made previously in my 8 Things I Would Do if I Were a Market Research Company post. Here is what I heard and what I think it means today.
This was posted under category: Big Data, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry Trends, Market Research Techniques, Mobile, Online Research, Technology Tags: , , , , , , , , , , ,

Innovate or Die: What Facebook’s Instagram Acquisition Means for the Market Research Industry

Posted by Allan FromenMonday, April 30, 2012, 15:46 pm 6 Comments
As an industry, we have some pretty good “old-school” tools, such as brand tracking, and the like. But these methods increasingly feel outdated in a mobile world. The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social, in addition to the traditional mediums. The companies that come out with breakthrough methodologies and brand frameworks suitable for the times we are living in, will reap the benefits.
This was posted under category: Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Economic Trends, Emerging Techniques, Events, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , ,