Posts Tagged ‘disruptive innovation’

Will You Leap Into the Future With Me? A Review of IIEX Europe 2016

Posted by Annie PettitMonday, March 21, 2016, 6:45 am No Comments
Annie Pettit breaks down the highlights of last week's IIeX EU event.
This was posted under category: Association News, Behavioral Economics, Best Practices, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Techniques, Marketing Research Companies, Mobile, Neuromarketing, Neuromonitoring, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Disruptions are Born—and How It Applies to the Market Research Discipline

Posted by Greg HeistMonday, June 9, 2014, 7:08 am 1 Comment
As an industry, if our primary reason for being is to guide organizations toward smarter consumer-centric decisions, then our path to delivering that value is certain to evolve over time. We’re bound to see ebbs and flows—periods where fresh ideas will create a new trajectory to “jump the curve.”
This was posted under category: Best Practices, Branding, Brands, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Digital Consumerism, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Insight Innovation Challenge: 22 Companies Transforming Market Research

Posted by Leonard MurphyWednesday, May 22, 2013, 10:20 am 4 Comments
After weeks of reviewing almost 70 candidates, the IIeX Advisory Board have chosen the companies to meet The Top 25 Unmet Needs Of Insights Clients onstage at the Insight Innovation Exchange event in Philadelphia next month.
This was posted under category: Analytics, Behavioral Economics, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

5 Companies That Are Using Big Data & Gamification To Disrupt Market Research

Posted by Leonard MurphySunday, October 16, 2011, 17:20 pm 15 Comments
Lately there have been several high profile new entrants into the "insights" business, most of them (but not all) from outside of the traditional market research industry. Examples range from some major global companies to small start ups. On a similar note, the Insight Innovation Competition GreenBook and NewMR are currently conducting is emerging as a showcase for even more companies that want to revolutionize the business of market research. It all adds up to a disruption of the market research industry that is simply unprecedented.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Sparq of Innovation for Online Research? Vision Critical Does It Again.

Posted by Leonard MurphyThursday, August 25, 2011, 9:00 am No Comments
Innovation in online survey platforms is almost oxymoronic these days, but leave it to Vision Critical to find a way to make it happen. With Quick Reports being incorporated into their Sparq offering, Vision Critical has solved a major usability issue for most survey solutions by creating an intuitive, flexible, and most of all useful module for data analysis that goes far in eliminating the need for secondary tabulation packages during the analysis process.
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , ,