Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their impressions, thoughts, inspirations, and enthusiasm for the recent The Market Research Technology Event. This is a fun and insightful post for both those who did and did not attend TMRTE. Continue reading »

Next up in our series of interviews with presenters at the Technology Driven Market Research event is the Keynote Speaker: Dr. A.K. Pradeep, CEO of NeuroFocus. I was going to sit on this one for a bit longer, but based on the huge response to my post on the ARF NeuroStandards initiative it seemed like a good idea to go ahead and post it. We touch on the topic of the ARF program during the interview and getting a direct perspective from one of the key players in the debate strikes me as useful. Continue reading »