At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops that reveal information one would otherwise miss out completely. While online research communities are an ideal method to achieve this, technology alone is not enough – it is about engaging and activating people! Continue reading »

Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made. Continue reading »