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Posts Tagged ‘Dr. Niels Schillewaert’

The Research rEvolution Starts In Philadelphia

Posted by Leonard MurphyThursday, April 4, 2013, 6:34 am No Comments
At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

When Information is Hard to Get: Creating Positive Feedback Loops through Engagement in Online Research Communities

Posted by Niels SchillewaertMonday, July 2, 2012, 8:07 am 3 Comments
When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops that reveal information one would otherwise miss out completely. While online research communities are an ideal method to achieve this, technology alone is not enough – it is about engaging and activating people!
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Gamification, General Information, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , ,

The Future of Online Research: ENgaging and ACtivating Stakeholders

Posted by Niels SchillewaertThursday, January 5, 2012, 9:24 am 2 Comments
Market research is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,