Posts Tagged ‘earned and owned media’

Creating The Marketing Research Playbook For A Digital, Social, Mobile Future

Posted by Joel RubinsonMonday, October 7, 2013, 7:46 am No Comments
Historically, marketing researchers run projects. We must go beyond the project to THE BUSINESS QUESTION as the organizing principle, where all relevant data will be brought together into synthesized insights and immediate action plans.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Research, Social Media, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,