Posts Tagged ‘econometric models’

The Death of Marketing-Mix Modeling, As We Know It

Posted by Michael WolfeMonday, September 12, 2016, 6:16 am 3 Comments
If MMM is to survive, it is essential that it change and experience a rebirth.
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Gain Deeper Insights from Networks PLUS Content

Posted by Seth GrimesTuesday, October 27, 2015, 7:53 am 2 Comments
Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.
This was posted under category: Analytics, Best Practices, Big Data, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Online Research, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,