GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Collaborata is the first platform that crowd-funds research, saving clients upwards of 90% on each project. We’ve asked Collaborata to feature two projects that are currently funding on a biweekly basis.
How do marketers become of value to individual members of their audience? We talk about one to one marketing, and the benefit of going beyond mass messages to build meaningful engagement with customers.
Is there a magic formula for success with the post-modern consumer? In video 7 of a 9-part video series entitled "The Future of Marketing and How to Win", we give a few tips on how best to connect with consumers in the post-modern world.