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Posts Tagged ‘Ed Lampert’

Come See The More Expensive Side of Sears: Rolex, Chanel, Jimmy Choo, Alaia, & Stella McCartney

Posted by Robert Passikoff, PhDThursday, August 1, 2013, 7:00 am No Comments
Every brand everywhere is looking to find ways to provide exposure to their brands in what’s turned into a 21st century mediascape. But if the past few years have taught us anything about the digital world and e-commerce it’s that it’s easy to be out there, and it’s easy to target, but it’s not so easy to engage.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Insights, Marketing, Social Media, Strategy, Trends Tags: , , , , , , , , , , , , ,