Isn’t it about time we looked at the data and came up with a model of human decision making that doesn’t neglect social influence? Continue reading »

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

13 Critical trends for marketers & brand managers for 2013. Continue reading »

What underlies the evolutionary success of the human race and allows social networks to function? Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values. Continue reading »

I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report. Continue reading »

A compendium of 4 distinct interviews with the Google Consumer Surveys team; there is a ton of information here for everyone to enjoy! In fact, I have never know a company to be this open and engaged with their constituency (or competitors); it’s pretty amazing. Continue reading »

Of the 1,360 unique links shared on the Twitter #MRX community last week, here are the Top 10 most retweeted. Continue reading »