Does Gamification actually move the perceptual goalposts with its brain-engaging techniques? Or more critically: does Gamification introduce a new element of bias? Here’s my take. Continue reading »

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on Games and Play at the MRS this year. Continue reading »

Of the 1,503 unique links shared by the Twitter #MRX community the past two weeks, here are the Top 10 most retweeted. This edition was dominated by news from the ESOMAR Annual Congress, the annual gathering of ESOMAR members from around the world: Continue reading »