Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

An Interview With ESOMAR President Dan Foreman about ESOMAR, the future of the research industry, our mobile future, and other topics of particular interest to GreenBook readers. Continue reading »

Of the 1,695 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

For traditional research companies and new ones alike, when was the last time you looked at the research value chain? What are your clients ‘buying’ from you? At the pace that technology is evolving, will your business model still be relevant three years from now? Continue reading »

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its members only, rather than for the benefit of the industry as a whole, with the members reaping the benefits thereof. Continue reading »

Of the 1,728 unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

Who, how and why people learn is fundamentally changing due to economic and technological factors. At ESOMAR Congress we heard two very diffeent views on what this might mean for our industry and society as a whole. Continue reading »

There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry. Continue reading »

Of the 1,727 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Continue reading »

It’s no secret that Brazil is very interesting to global brands right now, and the bigger economies in South America are giving rise to a new middle class that is piquing the interest of companies looking for new growth opportunities. It follows, then, that the market research industry in these countries would mean brands have more desire to better understand and communicate with Latin American consumers. Continue reading »