Posts Tagged ‘Evaluation and benchmarking’

Next Evolution Of Open Innovation

Posted by Tamara BarberWednesday, July 20, 2011, 6:18 am No Comments
The Groundswell, as Forrester calls it, is in full swing. Social technologies continue to change the fabric of our interactions, both personally and professionally. Three to five years ago, consumers’ use of social media was laying the groundwork for companies’ broader adoption of tools and technologies to not only interact with consumers but among internal teams and business units.
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The Innovation Funnel: Bringing Ideas To Life

Posted by Tamara BarberSaturday, June 4, 2011, 9:30 am 4 Comments
In order to manage the new product development (NPD) process, many companies today employ the model of an innovation funnel. In a time when we are awash in ideas and information – from internal resources to traditional market research, to social media data – marketers and product strategists are challenged to effectively and efficiently hone in on the best ideas.
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