Archive: eye tracking

Unlocking Consumer Desires: Cutting-Edge Subconscious Research

Executive Insights

Unlocking Consumer Desires: Cutting-Edge Subconscious Research

Explore the 20th century shift in psychology, as the behaviorist model gained visibility and the once-marginalized unconscious became known as the sub...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Eye Tracking: The What, Why, and How

Research Technology (ResTech)

Eye Tracking: The What, Why, and How

Eye tracking, its benefits, and its many applications.

Rem Darbinyan

Rem Darbinyan

Founder & CEO at SmartClick

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

Interview with Peter Hartzbech, Founder & CEO of iMotions

CEO Series

Interview with Peter Hartzbech, Founder & CEO of iMotions

Discussing iMotions’s acquisition and nonconscious measurement tech.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Human Behavioral Research Went from Lab to Living Room

Research Methodologies

How Human Behavioral Research Went from Lab to Living Room

Biometric behavioral research lab navigates COVID-19.

Peter Hartzbech

Peter Hartzbech

CEO at iMotions

Emotion AI Opens Up New Possibilities for Consumer Research

Artificial Intelligence and Machine Learning

Emotion AI Opens Up New Possibilities for Consumer Research

Improve customer experiences by using facial coding and eye tracking.

Lava Kumar

Lava Kumar

Chief Product Officer at Entropik Tech

Eye Tracking Research is for Everyone!

Behavioral Science

Eye Tracking Research is for Everyone!

Innovations in hardware, software, and methodology have democratized eye tracking research for all.

Mike Bartels

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

2020 Vision: Five Trends Driving the Future of Eye Tracking Research

Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.

Mike Bartels

Mike Bartels

Director of Marketing Research and User Experience at Tobii Pro North America

Do Online Pack Shots Need a Hero (Image)?

Do Online Pack Shots Need a Hero (Image)?

Traditional pack shots are too small to be seen on mobile devices, thus hero images do significantly better when tested with consumers

Mirna Đurić

Mirna Đurić

Why Viewability is Failing You

Insights Industry News

Why Viewability is Failing You

Utilizing eye tracking studies to reveal what drives advertising viewership

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

How, Why & When to Use Your Brains For What: Neuroinsights in Marketing Research

Behavioral Science

How, Why & When to Use Your Brains For What: Neuroinsights in Marketing Research

Neuroinsights offer marketers hard data to explain the subconscious’s impact on consumer decision- making

Aleksandar Simic

Aleksandar Simic

Business Development Manager at EyeSee Research

Humor Wins in 2018 Super Bowl Commercials

Research Methodologies

Humor Wins in 2018 Super Bowl Commercials

Eye tracking surveys of Super Bowl advertisements

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

How Consumer Research Took La Croix on a Ride to the Top

Research Methodologies

How Consumer Research Took La Croix on a Ride to the Top

A quantitative eye tracking study on La Croix’s branding success

Joey Goldberg

Joey Goldberg

Marketing Manager at Tobii Pro

Research Technology (ResTech)

Seeing is not Believing

Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.

Gera Nevolovich

Gera Nevolovich

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

Understanding Price Sensitivity in the Grocery Aisle

Eye-tracking technology monitors where the eyes are focused. It records not only where the eyes are looking, but how long they remain fixated at certa...

Kirk Hendrickson

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

Research Methodologies

Expressing Doubts About Neuroscience

Recent findings have created serious doubts and cast aspersions on neuroscience.

Steve Needel,

Steve Needel,

Research Technology (ResTech)

Pairing Eye Tracking With Other Technologies

Get the most out of your eye tracking by combining its’ use with other emerging technologies.

Kirk Hendrickson

Kirk Hendrickson

Co Founder & Chief Executive Officer at Eye Faster

Research Technology (ResTech)

Virtual Reality: Changing the Way Marketers are Conducting Research

Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Marketing and Insights in Today’s Cluttered, Techy World

Research Technology (ResTech)

Marketing and Insights in Today’s Cluttered, Techy World

Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Research Technology (ResTech)

Is Eye-Tracking Making us Blind and Other Research Maladies

Do marketers and marketing researchers understand and appreciate the boundaries and appropriate uses of new research techniques?

Steve Needel,

Steve Needel,