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Four New Approaches To Consumer Segmentation In A Digital And Social Age

Posted by Joel RubinsonMonday, May 6, 2013, 8:40 am 13 Comments

Traditional consumer segmentation is at the heart of marketing practice, yet it simply does not work that well because it is rarely very actionable. Here’s how that can change. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: ad targeting, Advertising, AOL, attitudinal segment, BBDO, best practices, brand loyalties, brands, business leadership, category adjacencies, change, Consumer, consumer behavior, Consumer Segmentation, consumers, customer centricity, Datalogix, demographic indices, Digital Marketing, DunnHumby, emerging, Facebook, frequent shopper data, GOOGLE, hybrid approaches, innovation, Innovation in Market Research, insights, InsightsNow, Jim Stengel, Joel Rubinson, leadership, location-based sm, market research, marketing, marketing research, micro-segments, mobile, Mobile Research, product forecasting, psychographic profiles, purchase intent, Rentrak, Segmentation, Social Media, strategic value, strategy, switchables, technology, TRA, transformation, trends

#reThink13 Day 1: The Rise of Superman & The Super Sample Provider

Posted by Jonathan EwertTuesday, March 19, 2013, 7:59 am No Comments

Here is Jonathan Ewert’s take on 2 sessions during the 1st day of re:Think. Continue reading »

This was posted under category: Association News, Best Practices, Big Data, Business Leadership, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Marketing, Economic Trends, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: ARF, brands, change, comparison shopping engines, consumer behavior, consumers, DARPA, emerging techniques, Experian Hitwise, Facebook, flow, Flow Genome Project, hybrid approaches, industry news, innovation, Innovation in Market Research, insights, Jonathan Ewert, location-based sm, market research, marketing, McKinsey, mobile, Mobile Research, Multi-Channel Platforms, neurochemistry, neuroscience, optimal state of consciousness, PII, ResearchNow, reThink13, smartphones, Social Media, Steven Kotler, strategy, technology, transformation, trends

Social Media Week Big Take-Away: Context

Posted by Kate DavidsThursday, February 28, 2013, 9:20 am 1 Comment

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Respondent Engagement, Social Media, social sample, State of the Industry, Voice of Costumer (VOC) Tags: Big Data, brands, Brian Schechter, Buzzfeed, Carat USA, change, communities, consumer behavior, consumers, context, danah boyd, emerging, emerging techniques, ethnography, Facebook, How About We, iCrossing, innovation, Innovation in Market Research, insights, Jonathan Perelman, Kate Davids, Match.com/OKCupid, mobile, Privacy, rancesco D’Orazio, Respondent Engagement, Sam Yagan, Sarah Baehr, Social Media, Social Media Week, strategy, Talkify, transformation, trends

The CEO Series Interview – Ryan Smith of Qualtrics

Posted by Leonard MurphyWednesday, February 27, 2013, 14:43 pm No Comments

An interview with Ryan Smith, CEO of Qualtrics. This is a leader and a company that we’re going to be hearing an awful lot about in the coming years so pay attention folks; Ryan and Qualtrics are going to be making a big impact on the MR industry. Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Consumer Technology, Data Visualization, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: Accel, Apple, best practices, Big Data, business leadership, change, common informational frameworks, consumer insight, consumers, data collection, DIY research, dropbox, emerging techniques, Facebook, GOOGLE, Groupon, industry news, innovation, Innovation in Market Research, insights, leadership, market research, mobile, Mobile Research, MROCS, online communities, Qualtrics, real-time intelligence, Ryan Smith, Sequoia, Social Media, strategic value, strategy, Survey Monkey, technology, Text Analytics, text and social measurement, transformation, trends

The Quiet rEvolution In Marketing Insights

Posted by Leonard MurphyTuesday, February 26, 2013, 12:02 pm 8 Comments

We are seeing a future unfold right now where the establishment of common information frameworks will function as the central driver of business insights across the organization, and the traditional role of research professionals will evolve to be the facilitators of getting to the “why” of the business issue rather than the collectors of the “who, what, when, where, & how” of data. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, The Global View Tags: Alec Maki, best practices, Big Data, brands, business leadership, change, common information framework, consumer behavior, consumers, emerging, emerging techniques, Facebook, geo-location, GOOGLE, Gregg Archibald, hybrid approaches, industry news, innovation, Innovation in Market Research, leadership, location-based sm, Marc Pritchard, market research, marketing, mobile, Mobile Research, Nielsen, online communities, P&G, Raytheon, smartphones, Social Media, strategic value, strategy, technology, Text Analytics, Todd Powers, transformation, trends, Twitter

Survival Of The Fittest In 2013: Adapt Or Die

Posted by Samantha BondMonday, February 25, 2013, 7:48 am 1 Comment

Increasingly, the marketplace is becoming more and more saturated, as new brands enter the mix with innovative strategies and their finger on the pulse. As a result, to compete in today’s environment, it is clear that brands need to work harder and represent much more than their product or service. Continue reading »

This was posted under category: Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Social Media, State of the Industry Tags: best practices, Blockbuster, brands, business leadership, change, consumers, Corinne Muchbach, Dan Pappalardo, Facebook, Forrester, HMV, innovation, insights, market research, marketing, Samantha Bond, Social Media, strategic value, strategy, transformation, trends, Trendwatcher, Troika, Twitter, user experience

The Top 3 Reasons MR Agencies Can Thrive in the Era of Big Data

Posted by Greg HeistTuesday, February 5, 2013, 7:30 am 8 Comments

Big Data is Big Business. The multi-billion dollar question is this: with players such as IBM, Accenture, SAP, and Microsoft offering both platforms and professional services, can market research agencies ultimately compete in this explosive new space? Continue reading »

This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Contributors, Data Visualization, Economic Trends, General Information, Industry Trends Tags: AT&T, best practices, Big Data, brands, business leadership, change, decision analytics, emerging, emerging techniques, Facebook, GOOGLE, Greg Heist, IDC, Insight Innovation, Jim Stikeleather, market research, strategic value, strategy, technology, Transactional data, transformation, trends, Walmart

Let Me Entertain You: Online Tools To Help You Tell A Good Story!

Posted by Julie Diaz-AsperWednesday, January 16, 2013, 8:09 am 1 Comment

A review of free or almost free online tools to help researchers create more engaging presentations and reports Continue reading »

This was posted under category: Blogs, Branding, Business Practices, Co-creation, Contributors, Data Visualization, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Reports and Whitepapers, Social Media, State of the Industry Tags: DIY, Facebook, Go Animate, infographic, Infographics, Interpretation & Analysis Tools, Julie Diaz Asper, New Qualitative Research Blog, Picktochart, PicMonkey, presentations, Prezi, reports, Seth Godin, Social Media, Social Media-Related Qualitative Research, Storify, story telling, Ted Talk, Toondoo, Twitter, Youtube

Six 2013 New Year’s Resolutions For Marketing And Insights

Posted by Joel RubinsonTuesday, December 18, 2012, 12:46 pm No Comments

This is the year to take action rather than talking about it. Here is my suggested list of practical and high priority initiatives. Continue reading »