Technology and psychology must go hand in hand as research evolves. If they don’t, the question ought not to be “Will research adapt to technology?” but “Can researchers be trusted with it?” Continue reading »

It’s 2013 and, sadly, too little has changed in market research over the past two decades.But there are some companies who are re:thinking how the research business needs to evolve. Here area few at re:Think 2013. Continue reading »

Instead of lamenting low response rates we should learn to live with them (the reality is that even with time and money we could not drive response rates today that would have been considered acceptable 40 years ago anyway). We should also embrace the possibilities that new technologies offer. Continue reading »