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Posts Tagged ‘fieldwork’

Are The Best Days Of Online Research Panels Behind Us?

Posted by Frank KellyWednesday, January 20, 2016, 8:09 am 3 Comments
Future research panels will be smaller, but will serve many purposes.
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Finding the Right Balance in RFPs

Posted by Ron SellersFriday, January 2, 2015, 7:24 am 2 Comments
RFPs that provide no flexibility for the research vendor to offer some good ideas are often unwise.  RFPs that leave everything up to the vendor are also highly problematic.  The challenge for research clients is in finding the right balance between providing too much guidance and too little.  The quality of your insights project will depend on finding this balance.
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Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 18 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
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