Posts Tagged ‘first party data’

What the Research Now & SSI Merger Really Means

Posted by Leonard MurphyMonday, October 16, 2017, 0:32 am 20 Comments
Research Now & SSI are merging, creating the newest Mega MR company. But the implications go far beyond a simple merger of sample companies and will have far reaching impact on almost all aspects of the insights industry.
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How Marketing And Marketing Research Can Act On The Promise Of Big Data

Posted by Joel RubinsonTuesday, March 11, 2014, 10:59 am 1 Comment
Joel Rubinson recently led the discussion of how marketing and research must master big data in a digital/social/mobile age at the Weber Shandwick Data Salon on February 27, 2014. Here is a summary of his remarks.
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