In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry? Continue reading »

I’m sitting here reviewing yet another focus group facility invoice.  It has all the “usual suspects” in the charges – recruiting, facility rental, incentives, client meals, respondent meals, etc.

Plus $11.00 for copies.

Seriously?  I’m paying you around $6,800 for …