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Posts Tagged ‘Focus Group Facilities’

How Disruptions are Born—and How It Applies to the Market Research Discipline

Posted by Greg HeistMonday, June 9, 2014, 7:08 am 1 Comment
As an industry, if our primary reason for being is to guide organizations toward smarter consumer-centric decisions, then our path to delivering that value is certain to evolve over time. We’re bound to see ebbs and flows—periods where fresh ideas will create a new trajectory to “jump the curve.”
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Brother, Can You Spare A (Nickel &) Dime?

Posted by Ron SellersSunday, September 19, 2010, 12:42 pm 15 Comments

I’m sitting here reviewing yet another focus group facility invoice.  It has all the “usual suspects” in the charges – recruiting, facility rental, incentives, client meals, respondent meals, etc.

Plus $11.00 for copies.

Seriously?  I’m paying you around $6,800 for …

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