Posts Tagged ‘Focus Group Facilities’

How Disruptions are Born—and How It Applies to the Market Research Discipline

Posted by Greg HeistMonday, June 9, 2014, 7:08 am 1 Comment
As an industry, if our primary reason for being is to guide organizations toward smarter consumer-centric decisions, then our path to delivering that value is certain to evolve over time. We’re bound to see ebbs and flows—periods where fresh ideas will create a new trajectory to “jump the curve.”
This was posted under category: Best Practices, Branding, Brands, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Digital Consumerism, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Brother, Can You Spare A (Nickel &) Dime?

Posted by Ron SellersSunday, September 19, 2010, 12:42 pm 15 Comments

I’m sitting here reviewing yet another focus group facility invoice.  It has all the “usual suspects” in the charges – recruiting, facility rental, incentives, client meals, respondent meals, etc.

Plus $11.00 for copies.

Seriously?  I’m paying you around $6,800 for …

This was posted under category: Best Practices, Business Practices, Economic Trends, General Information, Industry Trends, Leadership Tags: , , ,