Archive: focus groups

Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights

Behavioral Insights Academy

Anchors Away! 5 Ways to Use Anchoring in Market Research and Consumer Insights

Unlock the power of high anchors to achieve greater success in budget requests, pricing discussions, pitches, timelines, and meetings.

Melina Palmer

Melina Palmer

CEO & Podcast Host at The Brainy Business

The Greatly Maligned Focus Group

Gain & Retain®

The Greatly Maligned Focus Group

May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Neuroscience in Market Research: Beyond the Hype

Neuroscience in Market Research: Beyond the Hype

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

How Video Insights Help Brands Connect with Target Consumers

How Video Insights Help Brands Connect with Target Consumers

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

Marina Ilishaev

Marina Ilishaev

Vice President, Product Marketing at Suzy

5 Considerations for Human Factors Testing

Research Methodologies

5 Considerations for Human Factors Testing

The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...

Christine Lally

Christine Lally

President at Fieldwork Boston

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

The Five Clear Steps to Successful Product Testing Right Now

The Five Clear Steps to Successful Product Testing Right Now

Product testing during COVID is possible with these must-know steps.

Rebecca West

Rebecca West

Rare Honesty Sparks Rare Disease Drug’s Next Big Leap

Rare Honesty Sparks Rare Disease Drug’s Next Big Leap

A client’s breakthrough therapy versus the most popular treatment. Who would win?

Carol Tobler

Carol Tobler

Director, Quant Operations at Shapiro+Raj

What Would You Ask The World’s Largest Focus Group?

What Would You Ask The World’s Largest Focus Group?

Do know which key topics, opinions, and brands consumers are talking about? One tool can help you make sense of chatter from across the web.

Mercedes Lois

Mercedes Lois

National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork

National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork

How the National Pork Board uncovered a clear path to innovation.

Paul Metz

Paul Metz

Executive Vice President at C+R Research

Why Focus Groups Are Essential to CX

Why Focus Groups Are Essential to CX

Utilizing focus groups to gain insights for CX and marketing success

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

6 Reasons Why Market Researchers are Adopting Online Qual

6 Reasons Why Market Researchers are Adopting Online Qual

MRX professionals are leveraging online qual for faster, better feedback

Ray Fischer

Ray Fischer

Using itracks Video Chat to Further Understand Consumer Segments

Using itracks Video Chat to Further Understand Consumer Segments

itracks utilized its video interview software to gain deeper understanding of Anki’s target segments

Dan Weber

Dan Weber

Owner at Itracks

Welcome to the Third Age of Focus Groups

Research Methodologies

Welcome to the Third Age of Focus Groups

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Focus Group Moderation: It Isn’t What They Say, It’s What You Hear

Focus Groups

Focus Group Moderation: It Isn’t What They Say, It’s What You Hear

It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research.

Kerry Walsh

Kerry Walsh

Research Technology (ResTech)

Virtual Reality: Changing the Way Marketers are Conducting Research

Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The Focus Group Turns 60: Time For An Upgrade?

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

Dean Macko

Dean Macko

Research Vice President at Voxpopme

Focus Groups

“Cool Hand Luke” And The Effects Of Deprivation

What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Research Methodologies

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.

TRC Market

TRC Market

Research Methodologies

Is Qual Evolving to Extinction?

We know that qualitative research is evolving. But, is it thriving or dying?

Jim Bryson

Jim Bryson

President at 20|20 Research

Research Methodologies

5 Things That Will Become Obsolete in Market Research Sooner Than You Think

As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Research Methodologies

Biasing Your Research by the Act of Doing Research

One of the fundamental tenets of research is not to affect the research subjects (and results) by the simple act of doing the research.

Ron Sellers

Ron Sellers

Insights Industry News

Implications of Behavioural Economics for Research

People are often irrational in their decision making. This has major implications for how we conduct and analyze market research.

Neal Cole

Neal Cole

Re:thinking Research with the ARF

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

MR Gets Dissed at the 84th Academy Awards!

Instead of looking at consumers as passive respondents, they become participants. And they can certainly be part of the creative process.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Moderator or Road Warrior?

How do you feel about traveling in the morning and moderating in the evening?

Ron Sellers

Ron Sellers

Research Methodologies

Don’t Blame The Focus Group For Leaders’ Shortcomings

Instead of firing the focus group, we need to raise the bar on the researchers. You raise the bar by insisting on a professional.

Susan Abbott

Susan Abbott

Research Technology (ResTech)

Mingleverse: Next Level Of Skype… And Maybe A New Paradigm For Virtual Focus Groups?

Skype came and it conquered. It very quickly became the “norm” as far as Online voice chatting is concerned. So what is Mingleverse? Mingleverse offer...

Prashant Hari

Prashant Hari