The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading »

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data. Continue reading »

Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. Continue reading »

Last Thursday I participated in a webinar debate on the “Future of Market Research”, hosted by Vision Critical. I was joined on the panel by Laura Davies, Vision Critical’s Senior Vice President and Bryan Dorsey, Manager of Online Research at John Deere. You can find a complete recording of the debate here. Laura and Bryan are incredibly brilliant research professionals and outshone me 1000%; it’s well worth the time to listen to it and hear the great insights they had to offer.

What struck me after the debate was two things: first, how much in alignment we were overall on the current state of the industry and where we are likely going, and secondly how far we still have to go to get there. Continue reading »

By Prashant Hari

One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now evolving into a futurists lair….a prediction market of it’s own where I …

By Prashant Hari

A number of these thoughts have been building in my head for sometime and this is a fairly exhaustive piece….you have been warned!

It’s no doubt that innovation in the Social Media and Digital space is moving …