Archive for the 'Foursquare' tag

The State of Gamification in Market Research

  By Jason Anderson The concept of “gamification” and “market research” has been slowly gaining traction for several years. Gamification in general (the use of game design and mechanics in non-gaming contexts), while not taking over...
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More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind

  By Diane Hayes Day 2 at PMRG began with attendees straggling in after a party hosted the previous night by WorldOne.  Fun was had by all!  It did make Tuesday morning’s wake-up call feel very early. Scott Chistofferson (Corporate...
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Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Editor’s Note: We are pleased to release the results from an important new study that GreenBook, Research Now,  Columbia University, and New York AMA recently conducted on issues impacting marketers  in the areas of data collection and...
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The Future of Market Research Debate: Getting From Here To There

Last Thursday I participated in a webinar debate on the “Future of Market Research”, hosted by Vision Critical. I was joined on the panel by Laura Davies, Vision Critical’s Senior Vice President and Bryan Dorsey, Manager of Online...
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Check-ins And Badges…Where We’re At And Where We’re Going

By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now evolving into a futurists lair….a prediction market of it’s own where I often put up ...
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Market Research and the Innovation space?

By Prashant Hari A number of these thoughts have been building in my head for sometime and this is a fairly exhaustive piece….you have been warned! It’s no doubt that innovation in the Social Media and Digital space is moving faster than...
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