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Posts Tagged ‘Foursquare’

More Thoughts On PMRG 2012 Conference: Get On Board The Innovation Train Or Get Left behind

Posted by Diane HayesWednesday, April 4, 2012, 14:10 pm 1 Comment
I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data.
This was posted under category: Association News, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Posted by Leonard MurphyMonday, March 12, 2012, 7:30 am 1 Comment
Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing.
This was posted under category: Association News, Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Future of Market Research Debate: Getting From Here To There

Posted by Leonard MurphyMonday, May 16, 2011, 13:18 pm 2 Comments
Last Thursday I participated in a webinar debate on the "Future of Market Research", hosted by Vision Critical. I was joined on the panel by Laura Davies, Vision Critical's Senior Vice President and Bryan Dorsey, Manager of Online Research at John Deere. You can find a complete recording of the debate here. Laura and Bryan are incredibly brilliant research professionals and outshone me 1000%; it's well worth the time to listen to it and hear the great insights they had to offer. What struck me after the debate was two things: first, how much in alignment we were overall on the current state of the industry and where we are likely going, and secondly how far we still have to go to get there.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Research Games, Respondent Engagement, Social Media Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,