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Posts Tagged ‘Frito-Lay’

Jeffrey Henning’s Top 10 #MRX Stories of 2012

Posted by Jeffrey HenningThursday, December 20, 2012, 9:28 am No Comments

Here are 10 of the most influential stories shared by the Twitter #MRX community in 2012. Continue reading »

This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, social sample, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lessons from Frito-Lay’s Facebook Co-Creation by David Bauer

Posted by Leonard MurphyFriday, August 3, 2012, 13:35 pm 3 Comments

Frito-Lay is in the midst of a Facebook contest (Do us a Flavor) where participants can create their own flavor of potato chips. I think these social programs can be a valuable way to both gather insights and to market the brand. Companies should consider them as one of the techniques in their research tool-kits and learn from the successful programs leading the way. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Co-creation, Consumer Experience, Contributors, Digital Marketing, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Respondent Engagement, Social Media, social sample, State of the Industry, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , ,
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