Posts Tagged ‘full customer experience’

(Dis)functional Insight

Posted by Alec MakiWednesday, January 9, 2013, 7:45 am 2 Comments
Insight functions are functionally driven to dehumanize their subjects. When it comes to insight, the very structure of the organization is specializing the human out of the customer. If any function in a company should be empathetic to the full customer experience, it should be insight.
This was posted under category: Behavioral Economics, Best Practices, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Fresh Voices, General Information, Human Capital, Industry Trends, Insights, Leadership, Market Research, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , , , , ,