Posts Tagged ‘Gallup’

Using Mobile Qualitative To Answer Big Data’s Little Questions

Posted by Ross McLeanTuesday, April 12, 2016, 8:06 am 4 Comments
Big Data has been a huge boon to smartphone-based qualitative work.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 50 Most Innovative Companies in Market Research (A GRIT Excerpt)

Posted by Leonard MurphyThursday, March 15, 2012, 6:37 am 7 Comments
These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Co-creation, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis

Posted by Malcolm De LeoWednesday, November 2, 2011, 9:00 am 1 Comment
Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events. From the Netflix debacle to the 2012 Presidential Race, over on his Innovation Muse-ings blog he has been showing just how far you can stretch the basic metrics of buzz, sentiment, and intensity to generate insight. In this post he teams up with Professor Mitch Lovett of the University of Rochester to examine the correlation between social media data and traditional polling: the results are intriguing to say the least.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Respondent Engagement, Social Media, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Which Of The GRIT Top 50 Market Research Companies Are Perceived To Be Most Innovative By Clients?

Posted by Leonard MurphySunday, June 12, 2011, 9:00 am 15 Comments
In preparing for the next wave of GRIT (coming this month!) I've been going back into the data to look for interesting trends or insights that could inform the questions we want to explore in the next phase of the study. It occurred to me that a little extra analysis on the top 50 market research companies perceived to be innovative could be interesting, so below is a table that shows their total mentions, absolute rank, and the mentions broken out by Suppliers and Clients.
This was posted under category: Brands, Business Leadership, Economic Trends, Effective Marketing, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,