Posts Tagged ‘galvanic skin response’

Neuroscience and Marketing

Posted by Kevin GrayThursday, February 23, 2017, 6:00 am No Comments
Marketing scientist Kevin Gray asks Professor Nicole Lazar to give us a brief overview of neuroscience.
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Highlights from the 2015 ESOMAR Congress Day 2

Posted by JD DeitchWednesday, September 30, 2015, 13:52 pm 3 Comments
JD Deitch highlights the best of ESOMAR Congress Day 2.
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Finding the Right Balance in RFPs

Posted by Ron SellersFriday, January 2, 2015, 7:24 am 2 Comments
RFPs that provide no flexibility for the research vendor to offer some good ideas are often unwise.  RFPs that leave everything up to the vendor are also highly problematic.  The challenge for research clients is in finding the right balance between providing too much guidance and too little.  The quality of your insights project will depend on finding this balance.
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