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Posts Tagged ‘Game theory’

TMRTE: Showcasing The New PGA of Market Research

Posted by Tony CosentinoSunday, May 6, 2012, 15:27 pm 4 Comments

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Digital Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Neuromonitoring, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Game Mechanics of Social Media

Posted by Jon PulestonFriday, May 6, 2011, 17:16 pm 5 Comments

I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify surveys and I have started to see game play mechanics embedded into all sort of activities.

Just for a bit of fun, well as an invented game in-fact if you look at it this way, I tried to identify and compare the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game. Continue reading »

This was posted under category: Best Practices, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Research Games, Respondent Engagement, Social Media Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,