Posts Tagged ‘Game theory’

Lloyd Shapley’s Value

Posted by Michael LiebermanTuesday, November 14, 2017, 6:55 am No Comments
Learn the basics of the Shapley Value, a solution concept in cooperative game theory, and then explore its most common uses in market research.
This was posted under category: Behavioral Economics, Brands, Business, Business Leadership, Consumer Behavior, Consumers, Insights, Market Research, Market Research Techniques Tags: , , , , , ,

Personal Data: The Ultimate Commodity?

Posted by Leonard MurphyThursday, September 21, 2017, 6:30 am 7 Comments
Personal data has been described as the “new oil” that will drive the economy of tomorrow, but it’s currently being treated as a commodity rather than a precious resource. We need to start developing models that both incentivize and reward individuals for contributing to the data economy — and here’s how. 
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Game Theory, Divorce, and Marketing Research

Posted by Michael LiebermanTuesday, December 13, 2016, 6:00 am 1 Comment
Game theory models are now accessible to the marketing researcher.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Artificial Intelligence 101

Posted by Kevin GraySunday, July 6, 2014, 19:07 pm 4 Comments
Kevin Gray offers a glimpse of a very complex subject that has wide ranging implications for not just insights, but the world as we know it.
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Market Research, Market Research Techniques, Marketing, Mobile, Online Research, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

TMRTE: Showcasing The New PGA of Market Research

Posted by Tony CosentinoSunday, May 6, 2012, 15:27 pm 4 Comments
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo.
This was posted under category: Behavioral Economics, Best Practices, Big Data, Brands, Business Practices, Consumer Experience, Contributors, Digital Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Respondent Engagement, Social Media, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Game Mechanics of Social Media

Posted by Jon PulestonFriday, May 6, 2011, 17:16 pm 5 Comments
I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify surveys and I have started to see game play mechanics embedded into all sort of activities. Just for a bit of fun, well as an invented game in-fact if you look at it this way, I tried to identify and compare the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, Respondent Engagement, Social Media, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , ,