Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems. Here are some examples of it in use. Continue reading »

In September 2012 the market research Twittersphere gained a stand-out new voice. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out! Continue reading »

The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media. Continue reading »

We are in the beginning of the Golden Age of Market Research Technologies. Let’s look into five recent effects of technology on the relationship of consumers and brands and their impact on MR. Continue reading »

The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading »

To help you optimize the ROI of re:Think, focus on what you are looking to gain out of this investment. Continue reading »

Conferences can be grueling affairs; here are 10 tips on how to maximize the experience with ARF re:Think in mind. Continue reading »

We wonder why participation rates in research are plummeting? Here are 10 reasons to consider. Continue reading »

Emerging technologies will begin blending the physical and virtual worlds into realities of our own creation; think of the implications for consumer insights! Continue reading »

Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data. Continue reading »