The Respondent Experience

The Respondent Experience refers to how participants feel and react during research activities. Ensuring a positive experience is vital for obtaining genuine feedback, fostering trust, and encouraging future participation in studies.

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Research Methodologies

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

Truong Trung

Truong Trung

Research Executive at Ipsos

Latest

Who Are You Asking? New Thinking in Online Research

Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Research Methodologies

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Ten survey questions that can improve survey engagement or spoil it.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

The Future of Consumer Feedback is Fun and Fiercely First-Party
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Deliver Quality Insights in a DIY World

Data Quality, Privacy, and Ethics

How to Deliver Quality Insights in a DIY World

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Top Issues & Trends

The Respondent Experience

Market Research Top Issues & Trends

Identifying the key trends and current challenges in the MR industry.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Healthcare DIY Needs a Partner to Check Its Vital Signs

Research Methodologies

Healthcare DIY Needs a Partner to Check Its Vital Signs

Conducting & designing successful DIY market research in healthcare.

Jenny Klenke

Jenny Klenke

Vice President of Consumer Experience at Simply Strategy

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

Research Methodologies

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

An insider’s look into the online panelist experience.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, data collection, and the the Internet of Behavior (IoB).

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Honesty of Responses: The 7 Factors at Play

Behavioral Science

Honesty of Responses: The 7 Factors at Play

30% of survey respondents lie. Here is why.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

65 and Out: When Panel Companies Ignore Older Folks

The Respondent Experience

65 and Out: When Panel Companies Ignore Older Folks

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Discover 3 new ways to integrate traditional and river sampling.

Mario Carrasco

Mario Carrasco

Wireframing 101 for Market Researchers

Research Methodologies

Wireframing 101 for Market Researchers

7 tips to build a reliable wireframe for online platforms.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Communities: There’s An App For That!

Research Technology (ResTech)

Communities: There’s An App For That!

Unleash the true power of your community using apps.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Using the Power of the Crowd to Combat Loneliness and Isolation

Using the Power of the Crowd to Combat Loneliness and Isolation

Using in-depth, real-time community conversations for targeted insights.

Andrew Konya

Andrew Konya

CEO at Remesh

Quick! You’ve Got Her Attention!

Quick! You’ve Got Her Attention!

Win your consumer’s attention by creating a rewarding experience for respondents.

Ed Staples

Ed Staples

Senior Director of Business Development at ProdegeMR

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

The Respondent Experience

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

Andrew Reid

Andrew Reid

CEO and Founder at Rival Technologies

How to Design Research Game Concepts

Research Methodologies

How to Design Research Game Concepts

Gamifying research offers a look into players’ implicit and system 1 thinking

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

Research Methodologies

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

John Papadakis,

John Papadakis,

at Pollfish, Microsoft Research, PredictWise

Why We Need More Respect and Empathy in Market Research

CEO Series

Why We Need More Respect and Empathy in Market Research

The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Maximizing Mobile Study Effectiveness

Maximizing Mobile Study Effectiveness

Capturing mobile respondents’ attention with concise questionnaires

Nathan Wimble

Nathan Wimble

Let’s Chat. It’s Time for Organic Conversations.

Let’s Chat. It’s Time for Organic Conversations.

Limitless online conversations magnify the visibility of insights

Patricia Houston

Patricia Houston

Identifying & Evaluating Sub-Optimal Responses in Online Surveys

Identifying & Evaluating Sub-Optimal Responses in Online Surveys

Holistic approach to survey design and analysis is needed for high-quality data

Hetul Bhavsar

Hetul Bhavsar

Director, Client Services & Operations, Schlesinger Quantitative at Schlesinger Group

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

Research Technology (ResTech)

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights

Ana Galindo

Ana Galindo

VP, Marketing Insights & Strategy at VANTEDGE

Driving Innovation with Empathy

Driving Innovation with Empathy

Exceptional respondent experience begins with human empathy

Lev Mazin

Lev Mazin

CEO at AYTM

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

Finding quick & actionable insights through a compelling respondent experience

Sue Maldonado

Sue Maldonado

Research on Recruitment 2018

CEO Series

Research on Recruitment 2018

Best-practices to address the issue of accessing quality and representative sample.

Hugh Carling

Hugh Carling

Co-Founder at Liveminds

Better Together

Research Methodologies

Better Together

A creative approach to increase respondent engagement

Rhiannon Price

Rhiannon Price

Let’s Stop Talking About Mobile Surveys

Let’s Stop Talking About Mobile Surveys

3 forward-looking solutions to the issue of sample quality

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Insights Industry News

Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Adoption of user experience & accessibility for higher engagement.

Betty Adamou

Betty Adamou

CEO & Founder at Research Through Gaming

5 Changes We Can Expect for the Future of Respondent Engagement

5 Changes We Can Expect for the Future of Respondent Engagement

Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Research Technology (ResTech)

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Ross McLean

Ross McLean

The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver?

The Respondent Experience

The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver?

Boost engagement by rewarding respondents with incentives they actually want.

Jacilyn Bennett

Jacilyn Bennett

Researchers: Is There Poop in Your Brownies?

Research Methodologies

Researchers: Is There Poop in Your Brownies?

While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.

Ron Sellers

Ron Sellers

Improve Your Questionnaires with Visual Design

Insights Industry News

Improve Your Questionnaires with Visual Design

Improve your questionnaires with visual design for higher respondent engagement.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Conducting Latam Online Research? Read This First

Research Methodologies

Conducting Latam Online Research? Read This First

Find out how to conduct successful research in Latin America with this guide to navigating the region.

Andreina De

Andreina De

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

Reaching for the Stars While Standing on a Garbage Pile

Insights Industry News

Reaching for the Stars While Standing on a Garbage Pile

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

Ron Sellers

Ron Sellers

Research Methodologies

Build a Winning Loyalty Program Strategy for Your Panel

This article outlines the four key building blocks for creating a great panel loyalty program strategy.

Kathryn Felke

Kathryn Felke

Research Methodologies

Why Respondents Don’t Like Participating In Research (And What We Can Do About It)

Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The High Cost of Cheap Sample

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Rob Berger

Rob Berger

The Tragic Tale of Research Participants

An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.

Melanie Courtright

Melanie Courtright

Top 40 Predictions about Insights & Analytics for 2017

Top 40 Predictions about Insights & Analytics for 2017

GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Online Surveys Are Not Enough Part 2: Get Surveys Noticed in the Offline World

Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.

Tim Gorham

Tim Gorham

Insights Industry News

Is Your Sample Quality Getting Better or Worse?

The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.

Phil Moyer

Phil Moyer

Three Things I Learned from Catching Pokemons

What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?

Felix Rios

Felix Rios

Technology and Innovation Manager at Ugam

Level Up: The Possibilities Brought to Life by Pokémon GO

The Respondent Experience

Level Up: The Possibilities Brought to Life by Pokémon GO

It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved.

Zoë Dowling

Zoë Dowling

The Engagement Crisis: There is Light at the End of the Tunnel

Insights Industry News

The Engagement Crisis: There is Light at the End of the Tunnel

The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers

Addressing the ever-decreasing pool of willing research participants and drops in response rates

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Pokemon Go: Gamification Lessons For Research

Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Jason Anderson

Jason Anderson

Owner at Datagame

Six Reasons Why Microsurveys Are a GRIT 2016 Trend to Watch

Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.

Tom Lancaster

Tom Lancaster

Insights Industry News

Research on Research Respondents: What Have We Learned?

IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.

Kerry Hecht

Kerry Hecht

Founder & Chief Executive Officer at Echo Qualitative Project Support

Insights Industry News

Personalizing Respondent Rewards for the Global Marketplace

Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.

Jonathan Price

Jonathan Price

Data Quality, Privacy, and Ethics

Do We Have a Place in the Lives of Respondents?

When we don’t value our respondents’ experience, our data becomes compromised.

Sima Vasa

Sima Vasa

Putting Memory Under the Microscope

What can be done to overcome the challenges around recall- and memory-bias in market research?

David Paull

David Paull

Founder & Chief Executive Officer at Dialsmith LLC

Research Methodologies

Online Surveys Are Not Enough

Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?

Tim Gorham

Tim Gorham

Consumer Behavior

Do Respondents Even Understand Our Surveys?

Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?

Allan Fromen

Allan Fromen

Insights Industry News

What Research Participants Say About Research

Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members.

Kerry Hecht

Kerry Hecht

Founder & Chief Executive Officer at Echo Qualitative Project Support

Customer Experience (CX)

What’ a Good Adventure Story without the Photos?

Taking and sharing photos has become a normal part of life in a way that taking a survey never has.

Kelsy Saulsbury

Kelsy Saulsbury

Research Methodologies

Communities Are Simply Conversations

Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.

Stephen Thompson

Stephen Thompson

CEO Series

What Is Microsoft Up To With Their New Video Testing Offering?

Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Online Panels: The Black Sheep of Market Research, Part 1.

It seems people have forgotten the value that a market research panel truly provides.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Insights Industry News

MR Realities: Panel Pains

Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Research Methodologies

How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community

The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.

Jonathan Price

Jonathan Price

Insights Industry News

Survey Respondents: The Polar Ice Caps of Market Research

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Research Methodologies

The Focus Group Turns 60: Time For An Upgrade?

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

Dean Macko

Dean Macko

Research Vice President at Voxpopme

Bias in Primary Elections and its Applicability in New Product Research

Research Methodologies

Bias in Primary Elections and its Applicability in New Product Research

Could there be situations in which some purposely predisposed informational bias is beneficial?

Westley Ritz

Westley Ritz

The Respondent Experience

Time To Let Researchers Participate In Research

We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.

Jackie Lorch

Jackie Lorch

Vice President, Global Knowledge Management at Dynata

Research Methodologies

The Modern Research Respondent: Holding Their Attention with Dynamic Questions

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Aaron Jue

Aaron Jue

Development Director at Electronic Frontier Foundation

Research Methodologies

Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study?

Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.

Jason Horine

Jason Horine

Vice President - Client Solutions at Schlesinger Associates

Research Methodologies

Using Creative Incentives to Increase Panel Engagement

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

Jonathan Price

Jonathan Price

Insights Industry News

Shocking Incompetence by a Major Brand

How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?

Ron Sellers

Ron Sellers

Insights Industry News

Keeping up with the Millennials

Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.

Kea Wheeler

Kea Wheeler

Senior Project Director at Morpace Inc

Research Technology (ResTech)

My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Desperately Seeking Human

Why we need to find the human soul within a brand.

Michelle Turner

Michelle Turner

CEO Series

How Fetch Rewards Is Going To Disrupt Shopper Insights Forever

Fetch has built a model to empower consumers in the store to make the experience easier.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Buck the Trend of Market Research Mobile Rewards

Looking past the latest fad in incentive programs to the tried-and-true retention solution.

Greg Cicatelli

Greg Cicatelli

Senior Vice President & Head of US Sales at RedBrick Financial Group

The Respondent Experience

The 2nd Edition of the GRIT Consumer Participation in Research (CPR) Report Is Here

The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Measuring Cognitive Stress & Usability of Surveys

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

Vivek Bhaskaran

Vivek Bhaskaran

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Mobile Marketing Master: 3 Principles to Follow into 2015

Research Technology (ResTech)

Mobile Marketing Master: 3 Principles to Follow into 2015

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

Megan Ritter

Megan Ritter

Research Methodologies

Purist, Meet Real World

When it comes to developing a purely representative sample, telephone research is still far better than online research.

Ron Sellers

Ron Sellers

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Research Methodologies

The Key To Consumer-centric Marketing

The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement.

Bethany Wilczynski

Bethany Wilczynski

Who Are You Asking? New Thinking in Online Research

Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Research Methodologies

A Researcher Who Became a Respondent (Part 3): Super and Super Awful Survey Questions

Ten survey questions that can improve survey engagement or spoil it.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

The Future of Consumer Feedback is Fun and Fiercely First-Party
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Deliver Quality Insights in a DIY World

Data Quality, Privacy, and Ethics

How to Deliver Quality Insights in a DIY World

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Market Research Top Issues & Trends

The Respondent Experience

Market Research Top Issues & Trends

Identifying the key trends and current challenges in the MR industry.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Healthcare DIY Needs a Partner to Check Its Vital Signs

Research Methodologies

Healthcare DIY Needs a Partner to Check Its Vital Signs

Conducting & designing successful DIY market research in healthcare.

Jenny Klenke

Jenny Klenke

Vice President of Consumer Experience at Simply Strategy

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

Research Methodologies

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

An insider’s look into the online panelist experience.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, Big Data, and Consumers: What’s on the Horizon?

Gamification, data collection, and the the Internet of Behavior (IoB).

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Honesty of Responses: The 7 Factors at Play

Behavioral Science

Honesty of Responses: The 7 Factors at Play

30% of survey respondents lie. Here is why.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

65 and Out: When Panel Companies Ignore Older Folks

The Respondent Experience

65 and Out: When Panel Companies Ignore Older Folks

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Discover 3 new ways to integrate traditional and river sampling.

Mario Carrasco

Mario Carrasco

Wireframing 101 for Market Researchers

Research Methodologies

Wireframing 101 for Market Researchers

7 tips to build a reliable wireframe for online platforms.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Communities: There’s An App For That!

Research Technology (ResTech)

Communities: There’s An App For That!

Unleash the true power of your community using apps.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Using the Power of the Crowd to Combat Loneliness and Isolation

Using the Power of the Crowd to Combat Loneliness and Isolation

Using in-depth, real-time community conversations for targeted insights.

Andrew Konya

Andrew Konya

CEO at Remesh

Quick! You’ve Got Her Attention!

Quick! You’ve Got Her Attention!

Win your consumer’s attention by creating a rewarding experience for respondents.

Ed Staples

Ed Staples

Senior Director of Business Development at ProdegeMR

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

The Respondent Experience

To Be Truly Mobile-First in 2019, Consider Your Customers’ Micro-Moments

“Micro-moments” are more than a trend—it is a real opportunity to create engagement with customers.

Andrew Reid

Andrew Reid

CEO and Founder at Rival Technologies

How to Design Research Game Concepts

Research Methodologies

How to Design Research Game Concepts

Gamifying research offers a look into players’ implicit and system 1 thinking

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

Research Methodologies

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

John Papadakis,

John Papadakis,

at Pollfish, Microsoft Research, PredictWise

Why We Need More Respect and Empathy in Market Research

CEO Series

Why We Need More Respect and Empathy in Market Research

The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Maximizing Mobile Study Effectiveness

Maximizing Mobile Study Effectiveness

Capturing mobile respondents’ attention with concise questionnaires

Nathan Wimble

Nathan Wimble

Let’s Chat. It’s Time for Organic Conversations.

Let’s Chat. It’s Time for Organic Conversations.

Limitless online conversations magnify the visibility of insights

Patricia Houston

Patricia Houston

Identifying & Evaluating Sub-Optimal Responses in Online Surveys

Identifying & Evaluating Sub-Optimal Responses in Online Surveys

Holistic approach to survey design and analysis is needed for high-quality data

Hetul Bhavsar

Hetul Bhavsar

Director, Client Services & Operations, Schlesinger Quantitative at Schlesinger Group

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

Research Technology (ResTech)

Respondents Are Easily Distracted: How to Hold Their Attention for More Than 8 Seconds Without Having to Get Naked

How VR is being integrated into concept testing for stronger engagement and faster, higher-quality insights

Ana Galindo

Ana Galindo

VP, Marketing Insights & Strategy at VANTEDGE

Driving Innovation with Empathy

Driving Innovation with Empathy

Exceptional respondent experience begins with human empathy

Lev Mazin

Lev Mazin

CEO at AYTM

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

Finding quick & actionable insights through a compelling respondent experience

Sue Maldonado

Sue Maldonado

Research on Recruitment 2018

CEO Series

Research on Recruitment 2018

Best-practices to address the issue of accessing quality and representative sample.

Hugh Carling

Hugh Carling

Co-Founder at Liveminds

Better Together

Research Methodologies

Better Together

A creative approach to increase respondent engagement

Rhiannon Price

Rhiannon Price

Let’s Stop Talking About Mobile Surveys

Let’s Stop Talking About Mobile Surveys

3 forward-looking solutions to the issue of sample quality

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Insights Industry News

Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Adoption of user experience & accessibility for higher engagement.

Betty Adamou

Betty Adamou

CEO & Founder at Research Through Gaming

5 Changes We Can Expect for the Future of Respondent Engagement

5 Changes We Can Expect for the Future of Respondent Engagement

Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Research Technology (ResTech)

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Ross McLean

Ross McLean

The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver?

The Respondent Experience

The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver?

Boost engagement by rewarding respondents with incentives they actually want.

Jacilyn Bennett

Jacilyn Bennett

Researchers: Is There Poop in Your Brownies?

Research Methodologies

Researchers: Is There Poop in Your Brownies?

While research companies are pushing for speed in turn around time, often respondent and data quality is being sacrificed.

Ron Sellers

Ron Sellers

Improve Your Questionnaires with Visual Design

Insights Industry News

Improve Your Questionnaires with Visual Design

Improve your questionnaires with visual design for higher respondent engagement.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Conducting Latam Online Research? Read This First

Research Methodologies

Conducting Latam Online Research? Read This First

Find out how to conduct successful research in Latin America with this guide to navigating the region.

Andreina De

Andreina De

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

Reaching for the Stars While Standing on a Garbage Pile

Insights Industry News

Reaching for the Stars While Standing on a Garbage Pile

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

Ron Sellers

Ron Sellers

Research Methodologies

Build a Winning Loyalty Program Strategy for Your Panel

This article outlines the four key building blocks for creating a great panel loyalty program strategy.

Kathryn Felke

Kathryn Felke

Research Methodologies

Why Respondents Don’t Like Participating In Research (And What We Can Do About It)

Most research participants are dissatisfied with their experience. What can we, as an industry, do about it?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The High Cost of Cheap Sample

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Rob Berger

Rob Berger

The Tragic Tale of Research Participants

An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.

Melanie Courtright

Melanie Courtright

Top 40 Predictions about Insights & Analytics for 2017

Top 40 Predictions about Insights & Analytics for 2017

GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Online Surveys Are Not Enough Part 2: Get Surveys Noticed in the Offline World

Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.

Tim Gorham

Tim Gorham

Insights Industry News

Is Your Sample Quality Getting Better or Worse?

The latest GRIT Report delves into the topic of sample quality, and whether technology is improving the situation or making matters worse.

Phil Moyer

Phil Moyer

Three Things I Learned from Catching Pokemons

What can we learn from Pokemon Go to make sure that we remain relevant and gather data that will help our clients make better decisions?

Felix Rios

Felix Rios

Technology and Innovation Manager at Ugam

Level Up: The Possibilities Brought to Life by Pokémon GO

The Respondent Experience

Level Up: The Possibilities Brought to Life by Pokémon GO

It’s been a few weeks since Pokémon GO’s U.S. release. For smartphones, the needle has forever been moved.

Zoë Dowling

Zoë Dowling

The Engagement Crisis: There is Light at the End of the Tunnel

Insights Industry News

The Engagement Crisis: There is Light at the End of the Tunnel

The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers

Addressing the ever-decreasing pool of willing research participants and drops in response rates

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Pokemon Go: Gamification Lessons For Research

Research Technology (ResTech)

Pokemon Go: Gamification Lessons For Research

Pokémon Go has been hugely successful in terms of adoption and engagement. How has Pokémon Go garnered such success so quickly? What can we learn, as ...

Jason Anderson

Jason Anderson

Owner at Datagame

Six Reasons Why Microsurveys Are a GRIT 2016 Trend to Watch

Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.

Tom Lancaster

Tom Lancaster

Insights Industry News

Research on Research Respondents: What Have We Learned?

IIeX was a great experience for the Recollective team. We made connections, learned a lot and participated in collaborative problem solving.

Kerry Hecht

Kerry Hecht

Founder & Chief Executive Officer at Echo Qualitative Project Support

Insights Industry News

Personalizing Respondent Rewards for the Global Marketplace

Today’s global marketplace necessitates a thoughtful and nimble approach to doing business.

Jonathan Price

Jonathan Price

Data Quality, Privacy, and Ethics

Do We Have a Place in the Lives of Respondents?

When we don’t value our respondents’ experience, our data becomes compromised.

Sima Vasa

Sima Vasa

Putting Memory Under the Microscope

What can be done to overcome the challenges around recall- and memory-bias in market research?

David Paull

David Paull

Founder & Chief Executive Officer at Dialsmith LLC

Research Methodologies

Online Surveys Are Not Enough

Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?

Tim Gorham

Tim Gorham

Consumer Behavior

Do Respondents Even Understand Our Surveys?

Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?

Allan Fromen

Allan Fromen

Insights Industry News

What Research Participants Say About Research

Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members.

Kerry Hecht

Kerry Hecht

Founder & Chief Executive Officer at Echo Qualitative Project Support

Customer Experience (CX)

What’ a Good Adventure Story without the Photos?

Taking and sharing photos has become a normal part of life in a way that taking a survey never has.

Kelsy Saulsbury

Kelsy Saulsbury

Research Methodologies

Communities Are Simply Conversations

Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.

Stephen Thompson

Stephen Thompson

CEO Series

What Is Microsoft Up To With Their New Video Testing Offering?

Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Online Panels: The Black Sheep of Market Research, Part 1.

It seems people have forgotten the value that a market research panel truly provides.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Insights Industry News

MR Realities: Panel Pains

Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Research Methodologies

How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community

The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.

Jonathan Price

Jonathan Price

Insights Industry News

Survey Respondents: The Polar Ice Caps of Market Research

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Research Methodologies

The Focus Group Turns 60: Time For An Upgrade?

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

Dean Macko

Dean Macko

Research Vice President at Voxpopme

Bias in Primary Elections and its Applicability in New Product Research

Research Methodologies

Bias in Primary Elections and its Applicability in New Product Research

Could there be situations in which some purposely predisposed informational bias is beneficial?

Westley Ritz

Westley Ritz

The Respondent Experience

Time To Let Researchers Participate In Research

We will be better researchers if we’re also research participants ourselves. We’ll be more conscious of writing good questions.

Jackie Lorch

Jackie Lorch

Vice President, Global Knowledge Management at Dynata

Research Methodologies

The Modern Research Respondent: Holding Their Attention with Dynamic Questions

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Aaron Jue

Aaron Jue

Development Director at Electronic Frontier Foundation

Research Methodologies

Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study?

Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.

Jason Horine

Jason Horine

Vice President - Client Solutions at Schlesinger Associates

Research Methodologies

Using Creative Incentives to Increase Panel Engagement

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

Jonathan Price

Jonathan Price

Insights Industry News

Shocking Incompetence by a Major Brand

How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?

Ron Sellers

Ron Sellers

Insights Industry News

Keeping up with the Millennials

Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.

Kea Wheeler

Kea Wheeler

Senior Project Director at Morpace Inc

Research Technology (ResTech)

My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Desperately Seeking Human

Why we need to find the human soul within a brand.

Michelle Turner

Michelle Turner

CEO Series

How Fetch Rewards Is Going To Disrupt Shopper Insights Forever

Fetch has built a model to empower consumers in the store to make the experience easier.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Buck the Trend of Market Research Mobile Rewards

Looking past the latest fad in incentive programs to the tried-and-true retention solution.

Greg Cicatelli

Greg Cicatelli

Senior Vice President & Head of US Sales at RedBrick Financial Group

The Respondent Experience

The 2nd Edition of the GRIT Consumer Participation in Research (CPR) Report Is Here

The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Measuring Cognitive Stress & Usability of Surveys

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

Vivek Bhaskaran

Vivek Bhaskaran

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Mobile Marketing Master: 3 Principles to Follow into 2015

Research Technology (ResTech)

Mobile Marketing Master: 3 Principles to Follow into 2015

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

Megan Ritter

Megan Ritter

Research Methodologies

Purist, Meet Real World

When it comes to developing a purely representative sample, telephone research is still far better than online research.

Ron Sellers

Ron Sellers

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Research Methodologies

The Key To Consumer-centric Marketing

The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement.

Bethany Wilczynski

Bethany Wilczynski

Sign Up for
Updates

Get what matters, straight to your inbox.
Curated by top Insight Market experts.

67k+ subscribers

Weekly Newsletter

Greenbook Podcast

Webinars

Event Updates

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*