Posts Tagged ‘General Motors’

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

Posted by Leonard MurphyTuesday, July 25, 2017, 10:45 am No Comments
Delvv.io won the Insight Innovation Competition at IIeX EU 2017, and in this follow-up interview CEO and Co-founder Trevor Wolfe discusses the genesis of the platform, their business focus, and how they intend to change the role of internal teams in early stage ideation and iterative design.
This was posted under category: Analytics, Best Market Research Companies, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Disruptions are Born—and How It Applies to the Market Research Discipline

Posted by Greg HeistMonday, June 9, 2014, 7:08 am 1 Comment
As an industry, if our primary reason for being is to guide organizations toward smarter consumer-centric decisions, then our path to delivering that value is certain to evolve over time. We’re bound to see ebbs and flows—periods where fresh ideas will create a new trajectory to “jump the curve.”
This was posted under category: Best Practices, Branding, Brands, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Digital Consumerism, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Re:thinking Research with the ARF

Posted by Leonard MurphyFriday, March 23, 2012, 0:55 am No Comments
Next week marks the beginning of a pretty intense period of travel and events for me, but I can't think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry conference around.
This was posted under category: Association News, Associations, Brands, Business Leadership, Consumer Behavior, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can’t Make It To The Technology Driven Market Research Event? We Have You Covered!

Posted by Leonard MurphyFriday, April 29, 2011, 11:16 am 1 Comment
The first event is the Technology Driven Market Research conference next week in Chicago. This has turned into THE breakout event so far this year. With research transformation being such a hugely debated topic right now, it simply could not be more timely. Many of the firms that are likely to play major roles in setting the course for the market research industry over the next five to ten years are going to be there and judging from the attendee list the industry is paying attention!
This was posted under category: Contributors, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research

Posted by Leonard MurphyMonday, March 14, 2011, 5:47 am No Comments
For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with Greg Heist, Vice President of Research Innovation for Gongos Research.
This was posted under category: Business Leadership, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Mobile, Mobile Research, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , , ,