Archive for the 'GFK' tag

  Editor’s Note: Just to be clear, the list below is not to be construed as something like the GRIT 50 which is a ranking of innovative companies by the industry as a whole. These are simply 22 of the 70 companies that submitted a...
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Richard Evensen Yes, I realize that the four horsemen bring the apocalypse and, for some companies, this will be true. We’re in a period of massive changes and, to survive, companies, their marketers and advertisers, and the researchers who...
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  By Jason Anderson If you haven’t yet expanded your research efforts into an “emerging” market or two, you would be easily forgiven for continuing to see countries such as China, Brazil, Turkey, Poland, Russia, and dozens of others...
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  CLARIFICATION: I messed up. In my write up of day 1 I identified CivicScience and Google Consumer Surveys as two great companies who had cracked the problem of distributed surveys – serving extensive surveys one question at a...
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By Jeffrey Henning Of the 1,727 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Using Market Research Just for Marketing Is a Missed Opportunity – Writing for the Harvard...
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  I promised a follow-up to my post on the opportunities for the Latin American research industry after I returned from the AIM conference, so here it is. First, I stand by my previous view: LatAm is poised to lead the future in many...
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Editor’s Note: Allan Fromen of GfK has another home run post that echoes exactly what I and many others have been saying for a while; “same old same old” in MR just isn’t going to cut it anymore. In all of my conversations...
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  Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the annual ARF Re:think conference, arguably the largest and most prestigious industry...
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Since so many folks are interested in this section of the GRIT Report specifically, here is an excerpt on the 50 companies that are perceived to be most innovative. There is a bit more here than was published in the report, so consider this...
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  The GRIT Team is hard at work analyzing the results of the most recent GreenBook Research Industry Trends study, and you know what that means: time for a few sneak peeks at some of the more interesting results! We have lots to report on...
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