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Posts Tagged ‘global benchmarking’

Establishing Social Media Research Benchmarks With Ford, P&G & Coke

Posted by Leonard MurphyMonday, June 11, 2012, 15:52 pm 8 Comments
At the Market Research in the Mobile World conference next month in Cincinnati Senior leaders from Procter & Gamble, Ford, Coca-Cola & BBDO will participate in a panel discussion with NetBase, Decooda, Conversition & Anderson Analytics to take the first steps to establish a framework for global benchmarking of social media research.
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