Posts Tagged ‘Global Consumer Insights’

#reThink13: ARF NAMES GAYLE FUGUITT AS NEW PRESIDENT/CEO

Posted by Leonard MurphyMonday, March 18, 2013, 8:35 am No Comments
The Advertising Research Foundation announced today that Gayle Fuguitt, former vice president of Global Consumer Insights at General Mills, will become the first woman to lead the 77-year-old organization when she succeeds Bob Barocci as president and CEO on April 15, 2013.
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Wrapping Up On TMRE: InsightsGal’s TMRE Top 10

Posted by Katie ClarkSunday, November 13, 2011, 11:19 am No Comments
I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors. After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order:
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