1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘GM’

Thoughts On The Future Of Consumer Intelligence Event

Posted by Nelie ShahFriday, May 17, 2013, 8:44 am No Comments
The Future of Consumer Intelligence conference provided a comprehensive overview of how the market research industry is changing and the challenges companies and brands are facing in dealing with the rapid increase of social and digital media.
This was posted under category: Analytics, Behavioral Economics, Big Data, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Smartphone Surveys Prove Their Validity in Marketing Research

Posted by Leonard MurphyThursday, June 16, 2011, 10:37 am 4 Comments
Challenging the general conception that surrounds conducting quantitative mobile surveys in consumer research, a new study proves that smartphone-based survey data is statistically comparable to online survey data. In a four-phase research-on-research initiative in partnership with Best Buy, conclusions from the study not only point to consistent insights, but reveal that smartphone-based surveys offer degrees of freedom beyond today's commonly accepted mobile research practices.
This was posted under category: Best Practices, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Social Media, State of the Industry, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,