Archive for the 'Gongos Research' tag

The Research rEvolution Starts In Philadelphia

  For a few years now GreenBook and I have been working to build a global platform to support and drive innovation in the insights space. It’s been a bit of an obsession really. We’ve been experimenting with lots of different...
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From Data Collector to Agent Provocateur – 3 Keys to Capitalizing on the Big Data Opportunity

Editor’s Note: I’m a big fan of Gongos Research, and especially their VP of Innovation, Greg Heist who is a regular contributor to GreenBook Blog. The thought leadership Greg and the company as a whole present on a regular basis is, in...
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Jeffrey Henning’s #MRX Top 10: Still on the Vine: Big Data, Small Surveys and Young Researchers

By Jeffrey Henning Of the 1948 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted… Research Through Gaming #MRX Vine Competition – Twitter’s new Vine app does for video what Twitter does for text: show...
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#TMRE Recap: Actionable Insights, Storytelling And Big Change

  By Julie Diaz Asper The Market Research Event (TMRE) in Boca Raton, Florida last week was packed with over one hundred sessions and case studies presented by respected leaders in the insights industry. There were so many key lessons that...
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Jeffrey Henning’s #MRX Top 10: Mobilizing MR for Marketing, Mobile Research & Big Data

By Jeffrey Henning Of the 1,727 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Using Market Research Just for Marketing Is a Missed Opportunity – Writing for the Harvard...
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MRMW: Some New Options For Remote Participation & My Thanks To All Who Helped

The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees, so due to overwhelming demand we’ve negotiated a special opportunity for anyone else in that wanted to attend but didn’t make it in in time, or couldn’t make it...
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What CES Reveals About The Future Of Market Research

  Editor’s Note: It is my great pleasure to welcome Greg Heist, VP of Research Innovation at Gongos Research to the GreenBook Blog family! I was privileged to spend some time with Greg and the Gongos team last year on a few occasions...
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Following up on the Great Mobile Research Debate

Yesterday was a fun day! The debate we pulled together happened very much on the fly and it was an interesting experiment to see if we could take the buzz around a social media conversation, tie that into an upcoming conference, and turn all of that...
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Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

  Based on the number of views on of our coverage of the “debating blog posts” regarding the recent press release from Gongos Research on “Proving the Validity of Smartphone Research” it seems that we’ve hit on a...
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Debate: Has Gongos Research Proven The Validty of Smartphone Research Or Not?

  UPDATE 06/29: Due to the overwhelming interest in this topic we’re working on putting together a virtual debate featuring Dr. Alioto from Gongos Research, Ray Poynter of The Future Place, Reg Baker of Market Strategies (who posted on...
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