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Posts Tagged ‘GreenBook Research Industry Trends Study’

Jeffrey Hennings’s #MRX Top Ten – MR, Big Data & Big Data’s Big Daddy

Posted by Jeffrey HenningMonday, April 2, 2012, 8:59 am No Comments
Of the 1,300 links shared on the Twitter #MRX community the past week, here are the 10 most retweeted.
This was posted under category: Association News, Associations, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A GRIT Sneak Peek: What are the Most Influential MR Trade Orgs and Media Outlets?

Posted by Leonard MurphyMonday, September 19, 2011, 14:03 pm 3 Comments
Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, GRIT, Industry News, Industry Trends, Insights, Leadership, LinkedIn Discussions, Market Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The AMA GRIT Panel: Embracing Change in MR

Posted by Malcolm De LeoFriday, September 16, 2011, 8:17 am No Comments
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe that seeing change, accepting it and adopting it are three different things. What I saw today as I looked again at the data of how providers and clients feel change is coming to the market research industry is that there is misalignment.
This was posted under category: Association News, Associations, Best Practices, Business Leadership, Business Practices, Co-creation, Contributors, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , ,

Is The Revolution On Hold?

Posted by Reg BakerMonday, August 15, 2011, 20:47 pm No Comments
Once a quarter I talk to new employees as part of our company orientation process. I tell them that this is an exciting time to be in MR and a key part of that excitement is the explosion of new methodologies that we have seen over about the last three or four years. I tell them that it's too soon to sort out the winners from the losers but it's our job to stay abreast of all them and figure out which of them might work for our clients.
This was posted under category: Best Practices, Business Leadership, Consumer Behavior, Contributors, Economic Trends, Emerging Techniques, Ethnography, General Information, GRIT, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , ,

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

Posted by Leonard MurphySunday, July 17, 2011, 18:21 pm No Comments
It's that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market research industry as we attempt to understand where we are and where we might be going as an industry. in other words, it's time for the GreenBook Research Industry Trends Study for Spring/Summer 2011!
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , ,

Technology Driven Market Research Event: The Kickoff Session Video

Posted by Leonard MurphyTuesday, May 10, 2011, 18:14 pm No Comments
The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we're going as a result. This is 1 of 4 and I'll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org
This was posted under category: Business Leadership, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,