Of the 1,787 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

The concept of “gamification” and “market research” has been slowly gaining traction for several years. So: what is the leading example of successful gamification in market research? Continue reading »

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion around – the drivers of marketing effectiveness. Continue reading »

There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry. Continue reading »

Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing. Continue reading »

Some people just have way too much time on their hands and it never ceases to amaze me how many people would rather try to tear things down than help build a better future together. I also really hate politics, back biting, rumor mongering, character assassination, innuendo, and being overly competitive. All of that stuff is just draining and unproductive. It’s come to my attention that some folks in the industry are engaging in those activities regarding GRIT and the Insights Innovation Competition. I believe that both GreenBook, the various partners involved in those initiatives, and I have strived for full transparency, but apparently the message hasn’t gotten through. So, in order to take away the energy of these negative practices and make room for more productive activities I’m going to set the record straight yet again. I’ll be as brief as I can, I promise. Continue reading »

The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor. Continue reading »

As part of the upcoming Festival of NewMR we’re going to begin a new initiative to recognize innovation in the broad market research space and give budding entrepreneurs an opportunity to bring their visions to life. We’re also going to try to make that fun, engaging, and collaborative. On Friday, November 4th we’ll hold the first Insight Innovation Competition as one of the “Fringe” events associated with NewMR. This event will showcase new concepts and ideas in market research, business intelligence, and consumer insights. The website for both submitting ideas and voting for them is: http://insightsinnovation.ideascale.com Continue reading »

Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. Continue reading »

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »