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Posts Tagged ‘Greg Heist of Gongos Research’

Creating A Culture Of Innovation Pays Off

Posted by Leonard MurphySunday, April 17, 2011, 19:01 pm 10 Comments
Much has been written here and elsewhere about the need for market research to establish a culture of innovation in order to successfully transition to the next stage of our evolution as an industry. I have been fairly relentless in my urging of the industry to develop new business models, tools, and a value proposition that is reflective of the massive changes we're undergoing now. What I have not done is given examples of what type of culture may best support that initiative. It's time for that to change!
This was posted under category: Best Practices, Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , ,