Posts Tagged ‘Greg Heist of Gongos Research’

Creating A Culture Of Innovation Pays Off

Posted by Leonard MurphySunday, April 17, 2011, 19:01 pm 10 Comments
Much has been written here and elsewhere about the need for market research to establish a culture of innovation in order to successfully transition to the next stage of our evolution as an industry. I have been fairly relentless in my urging of the industry to develop new business models, tools, and a value proposition that is reflective of the massive changes we're undergoing now. What I have not done is given examples of what type of culture may best support that initiative. It's time for that to change!
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