1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘GRIT study’

Market Research: It’s Time To Put Up Or Shut Up

Posted by JD DeitchTuesday, December 8, 2015, 8:15 am 5 Comments
In the modern era, concerns about panel quality are hardly new. But they are now boiling over into the public domain.
This was posted under category: Analytics, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Top 10 Disruptive Macro Trends In Market Research For 2015

Posted by Leonard MurphyMonday, February 2, 2015, 22:41 pm 7 Comments
Driven by unprecedented demand from the investment community, the Gen2 Advisors team has come up with a list of the macro trends that are defining our industry now, and will for the foreseeable future.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 4 Futures Of Marketing Research

Posted by Kristof De WulfFriday, April 11, 2014, 8:35 am 22 Comments
How is the marketing research industry doing when it comes to adjusting itself to the ever-accelerating changes in the marketplace? Not all that great.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Posted by Leonard MurphyMonday, March 12, 2012, 7:30 am 1 Comment
Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing.
This was posted under category: Association News, Associations, Best Practices, Branding, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,