Archive: grit report

Greenbook Announces the GRIT Most Innovative Suppliers by Service Area

GRIT

Greenbook Announces the GRIT Most Innovative Suppliers by Service Area

Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

GRIT Report in Focus: Forsta's Take on a Tech-Driven Future
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The GRIT Top 50 List Signals Our Industry’s Direction
Gary Ellis
The GRIT Top 50 List Signals Our Industry’s Direction

Remesh

The GRIT Top 50 List Signals Our Industry’s Direction

The GRIT 50 list of most innovative suppliers shows the breadth of services that benefit from innovation, as well as the industry's ability to support innovators of all sizes.

By Gary Ellis

Co-Founder & COO at Remesh

A Permanent Pivot or Temporary Transition?  A Post-Pandemic Review of the Insights Industry
Matilda Sarah
A Permanent Pivot or Temporary Transition?  A Post-Pandemic Review of the Insights Industry

Displayr

A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry

The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, and non-traditional data.

By Matilda Sarah

VP Marketing & Co-Founder at Displayr

Technology and Insights: A Transformative Year in Review
Gera  Nevolovich
Technology and Insights: A Transformative Year in Review

Hotspex

Technology and Insights: A Transformative Year in Review

In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry into uncharted territory.

By Gera Nevolovich

President and Chief Commercial Officer (CCO) at Hotspex

Revolutionizing Survey Data Quality in the Age of Artificial Intelligence
Steven Millman
Revolutionizing Survey Data Quality in the Age of Artificial Intelligence

Dynata

Revolutionizing Survey Data Quality in the Age of Artificial Intelligence

Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used responsibly, AI-assisted tools can help meet these objectives.

By Steven Millman

Global Head of Research & Data Science at Dynata

Artificial Intelligence at Work: Navigating the Revolution
Thibault Cousot
Artificial Intelligence at Work: Navigating the Revolution

Behaviorally

Artificial Intelligence at Work: Navigating the Revolution

AI is a daily reality redefining society, and the insights industry is no exception. Most plan to adopt it for work as well as integrate it into their offerings.

By Thibault Cousot

Senior Vice President, Head of Product at Behaviorally

The Shifting Landscape of Market Research Skills
Steve Male
The Shifting Landscape of Market Research Skills

The Logit Group

The Shifting Landscape of Market Research Skills

As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to focus on analytics, and supplier staffs must adapt.

By Steve Male

VP Innovation & Strategic Partnerships at The Logit Group

Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
Laura Pulito
Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals

Recollective Inc.

Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals

Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money seems undeniable, but humans must make it work.

By Laura Pulito

Vice President of Research Services at Recollective Inc.

Innovative Buyers Take Risks, Push Boundaries, and Collaborate
Ruchika Gupta
Innovative Buyers Take Risks, Push Boundaries, and Collaborate

Borderless Access

Innovative Buyers Take Risks, Push Boundaries, and Collaborate

Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are best positioned to innovate.

By Ruchika Gupta

CEO at Borderless Access

Project Success Unleashed: The Power of Human Connections to Drive Insights Forward
Reid Searls
Project Success Unleashed: The Power of Human Connections to Drive Insights Forward

NAILBITER

Project Success Unleashed: The Power of Human Connections to Drive Insights Forward

As the influence of technology on research and insights grows, human insight must be applied to reach beyond stated objectives and ensure deep understanding and business relevance.

By Reid Searls

VP, Product Development at NAILBITER

Retool Research Processes to Maintain Organizational Influence
Rick Kelly
Retool Research Processes to Maintain Organizational Influence

Fuel Cycle

Retool Research Processes to Maintain Organizational Influence

Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.

By Rick Kelly

Chief Strategy Officer at Fuel Cycle

Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success
Reed Cundiff
Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success

Sago

Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success

Research suppliers/partners must take the lead in successfully managing researchers through change, including when to adopt new technology and how to collaborate with business stakeholders.

By Reed Cundiff

CEO at Sago

GRIT Sneak Peek: 2022 Business & Innovation Trends
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Innovation in the Age of Uncertainty
Zachary Nippert
Innovation in the Age of Uncertainty

CivicScience

Innovation in the Age of Uncertainty

We have a simple, but ambitious motto at CivicScience: “Everything affects everything, and everything is constantly changing. So, we study everything constantly.” It’s a core principle in every aspect of…

By Zachary Nippert

President at CivicScience

Custom Recruiting: Restoring Trust in Sample Quality
Sascha Eder
Custom Recruiting: Restoring Trust in Sample Quality

NewtonX

Custom Recruiting: Restoring Trust in Sample Quality

It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to…

By Sascha Eder

CEO at NewtonX

Smart Automation for Higher Data Quality
Pete Cape
Smart Automation for Higher Data Quality

Dynata

Smart Automation for Higher Data Quality

In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that any data quality issues quickly become…

By Pete Cape

Director, Global Knowledge at Dynata

Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Sam Pisani
Dependable, Transparent, Representative: The “New Normal” for Sample Quality

The Logit Group

Dependable, Transparent, Representative: The “New Normal” for Sample Quality

Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wide range…

By Sam Pisani

Managing Partner at The Logit Group

GRIT Top 50 Most Innovative Suppliers
Thor Olof Philogène
GRIT Top 50 Most Innovative Suppliers

Stravito

GRIT Top 50 Most Innovative Suppliers

Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, execute, and measure. It was fascinating to read this…

By Thor Olof Philogène

CEO & Founder at Stravito

Put People First: Invest in Skill Development for Growth
Isaac Rogers
Put People First: Invest in Skill Development for Growth

Schlesinger Group

Put People First: Invest in Skill Development for Growth

Technology dominated this year’s GRIT report, but if you skimmed over “skills emphasized for staff development,” you might miss that the leaders in tech provided clear insights into emerging survival…

By Isaac Rogers

Embracing Aggregation: What Buyers Need from Suppliers Today
Patrick Stokes
Embracing Aggregation: What Buyers Need from Suppliers Today

Rep Data

Embracing Aggregation: What Buyers Need from Suppliers Today

Even though many of us are sick to death of analyzing the pandemic and its impact, the truth is that it has changed the face of market research for good.…

By Patrick Stokes

CEO & Founder at Rep Data

Data Degradation Factoring as It Relates to Respondent Engagement
Greg Matheson
Data Degradation Factoring as It Relates to Respondent Engagement

Quest Mindshare

Data Degradation Factoring as It Relates to Respondent Engagement

One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in…

By Greg Matheson

Managing Partner at Quest Mindshare

Doing More with Less
Peter Aschomeit
Doing More with Less

quantilope

Doing More with Less

Living in times of high inflation (rates we haven’t since the 1980s) introduces an incredibly complex time for brands. Consumers may begin reaching for cheaper alternatives, while brands themselves struggle…

By Peter Aschomeit

Co-Founder & CEO at quantilope

Is Big MR on Its Way to Becoming the Next Blackberry?
Amishi Takalkar
Is Big MR on Its Way to Becoming the Next Blackberry?

Nailbiter

Is Big MR on Its Way to Becoming the Next Blackberry?

What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several transformations in the last…

By Amishi Takalkar

CEO at Nailbiter

Let’s Get Real: There is No Silver Bullet for Cyberfraud
Lisa Wilding-Brown
Let’s Get Real: There is No Silver Bullet for Cyberfraud

InnovateMR

Let’s Get Real: There is No Silver Bullet for Cyberfraud

Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that your data is reliable?…

By Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Why Emerging Methods Hold the Keys to Brand Success
Peter Hartzbech
Why Emerging Methods Hold the Keys to Brand Success

iMotions

Why Emerging Methods Hold the Keys to Brand Success

Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habits around everything from food and entertainment to shopping…

By Peter Hartzbech

CEO at iMotions

The Time for Agile Employee Insights
Rick Kelly
The Time for Agile Employee Insights

Fuel Cycle

The Time for Agile Employee Insights

The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made desperately high job offers…

By Rick Kelly

Chief Strategy Officer at Fuel Cycle

Fuelling Company Growth through Process Innovation
Matilda Sarah
Fuelling Company Growth through Process Innovation

Displayr

Fuelling Company Growth through Process Innovation

The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the demand, using consumer insights to drive innovation, elevate…

By Matilda Sarah

VP Marketing & Co-Founder at Displayr

Delivering Insights That Drive Organization-Wide Action
Jordan Slabaugh
Delivering Insights That Drive Organization-Wide Action

Bloomfire

Delivering Insights That Drive Organization-Wide Action

While the pandemic drove insights professionals to respond to many rapid changes, one thing has remained consistent: the vast, organization-wide audience for insights. According to the GRIT 2022 Business &…

By Jordan Slabaugh

CMO at Bloomfire

Business First, Again.
Alex Hunt
Business First, Again.

Behaviorally

Business First, Again.

This year’s ranking of buyer priorities for research and insights underscores the imperative for any supplier who wants to remain relevant. When looking at their own corporate function, insights and…

By Alex Hunt

CEO, Chief Executive Officer at Behaviorally

Feel the Power of Partnership
Matt Mahan
Feel the Power of Partnership

AYTM - Ask Your Target Market

Feel the Power of Partnership

You want to exceed project expectations? Find a partner who can go the extra mile. Sure, building the right partnership with your suppliers is a critical part of meeting and…

By Matt Mahan

Director of Research at AYTM - Ask Your Target Market

GRIT Report Sneak Peek: The State of Insights In 2022
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Newest Edition of the GRIT Report is Here

The Newest Edition of the GRIT Report is Here

Featuring this year’s GRIT Most Innovative Supplier and Client lists.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Get Your Voice Heard: Take the GRIT Survey Today!

Get Your Voice Heard: Take the GRIT Survey Today!

The world of insights wants to hear from you!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Insights Practice: Satisfaction with Suppliers

GRIT Insights Practice: Satisfaction with Suppliers

A look into the relationships between buyers and suppliers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 19 Emerging Methods In Market Research

The Top 19 Emerging Methods In Market Research

The shift to “everything digital” in 2020 is apparent in the top emerging methods.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Future List Honorees

GRIT Future List Honorees

GreenBook is proud to announce the third annual GRIT Future List-an awards program to inspire, support, and celebrate young leaders who are driving co...

Colleen Kennedy

Colleen Kennedy

Director of Marketing at GreenBook

GreenBook Future List Spotlight: Olivier Tilleuil

GreenBook Future List Spotlight: Olivier Tilleuil

GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom.

Greenbook

Greenbook

GreenBook Future List Spotlight: Danielle Todd

GreenBook Future List Spotlight: Danielle Todd

GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.

Greenbook

Greenbook

Get Your Voice Heard in the GRIT Survey

Get Your Voice Heard in the GRIT Survey

Optimistic about insights? Share your thoughts with us.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Fraser Bruce

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Fraser Bruce

Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”

Greenbook

Greenbook

GreenBook Future List Spotlight: Hannah Marcus

GreenBook Future List Spotlight: Hannah Marcus

Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome.

Greenbook

Greenbook

GreenBook Future List Spotlight: Ellen Pieper

GreenBook Future List Spotlight: Ellen Pieper

Getting to know GRIT Future List honoree, Ellen Pieper, and her network of “helpers.”

Greenbook

Greenbook

Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models

Trailblazers, Early Adopters & Late Bloomers: Understanding Your Target Market With GRIT Segmentation Models

Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

GreenBook Future List Spotlight: Muriel Silva

GreenBook Future List Spotlight: Muriel Silva

“The insights function needs to be in the core of strategy and to be separated in terms of organizational structure from the marketing department.” -G...

Greenbook

Greenbook

GRIT Report: Top Challenges in the Market Research Industry

GRIT Report: Top Challenges in the Market Research Industry

Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Ujwal Arkalgud

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Ujwal Arkalgud

Getting to know GRIT Future List honoree, Ujwal Arkalgud.

Greenbook

Greenbook

The 50 Most Innovative Companies in Market Research

The 50 Most Innovative Companies in Market Research

The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Barb Paszyn

Quantitative Research

GreenBook Future List Spotlight: Barb Paszyn

Getting to know GRIT Future List honoree, Barb Paszyn.

Greenbook

Greenbook

GreenBook Future List Spotlight: Nihal Advani

GreenBook Future List Spotlight: Nihal Advani

Exclusive interview with GRIT Future List honoree, Nihal Advani, Founder and CEO of QualSights.

Greenbook

Greenbook

GreenBook Future List Spotlight: Athena Lam

GreenBook Future List Spotlight: Athena Lam

Exclusive interview with GRIT Future List honoree, Athena Lam, Content Strategist at Piccolo Portfolios.

Greenbook

Greenbook

New GRIT Top 50 Released in Business and Innovation Report

New GRIT Top 50 Released in Business and Innovation Report

Plus, six sublists, recognizing top companies in areas like technology, data & analytics, and more.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GreenBook Future List Spotlight: Marin Mrša

GreenBook Future List Spotlight: Marin Mrša

Exclusive interview with GRIT Future List honoree, Marin Mrša, CEO and Founder of Peekator.

Greenbook

Greenbook

Your Next Standout Researcher is a Mathematician & Storyteller, Scientist & Artist, Code-Breaker & Journalist
Rebecca "Bex"

Rebecca "Bex"

GreenBook Future List Spotlight: Amy Greenwood

GreenBook Future List Spotlight: Amy Greenwood

Exclusive interview with GRIT Future List honoree, Amy Greenwood, Head of Research & Insight with FlexMR.

Greenbook

Greenbook

Building Human Contact in an Ever Artificial Landscape

Building Human Contact in an Ever Artificial Landscape

The importance of human connection in creating insights.

Annie McDannald

Annie McDannald

Global Manager at Civicom Marketing Research Services

GreenBook Future List Spotlight: Jimmy Zollo

DIY Research

GreenBook Future List Spotlight: Jimmy Zollo

An exclusive interview with GRIT Future List honoree, Jimmy Zollo, co-founder and CEO of Collaborata.

Greenbook

Greenbook

The Causality of Satisfaction

The Causality of Satisfaction

How to drastically improving efficiency and accuracy for the purposes of market research.

David Wolfe

David Wolfe

GreenBook Future List Spotlight: Alyona Medelyan

Artificial Intelligence and Machine Learning

GreenBook Future List Spotlight: Alyona Medelyan

Exclusive interview with the GRIT Future List honoree, Alyona Medelyan, CEO & co-founder of Thematic.

Greenbook

Greenbook

3 Things You Should Be Asking of Your Market Research Suppliers

3 Things You Should Be Asking of Your Market Research Suppliers

Key questions to help guide you in picking the right research supplier.

Matt Warta

Matt Warta

GreenBook Future List Spotlight: Mark Micheli

GreenBook Future List Spotlight: Mark Micheli

Exclusive interview with the GRIT Future List honoree, Mark Micheli, VP of Kelton Global.

Greenbook

Greenbook

The Numbers Are In: 5 Important Attributes to Consider when Selecting a Market Research Partner
Lev Mazin

Lev Mazin

CEO at AYTM

GRIT Insights Practice Deep Dive: Buzzwords

GRIT Insights Practice Deep Dive: Buzzwords

Decoding the hype around buzzwords.

Rick Kelly

Rick Kelly

Chief Product Officer at Fuel Cycle

GRIT Insights Practice Deep Dive: Final Thoughts with Gregg Archibald
Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

16 Insights from the GRIT Future List Honorees

16 Insights from the GRIT Future List Honorees

An in-depth look into the minds of the 2020 GRIT Future List.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation

Qualitative Research

Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation

The increasing shift to use of online research tools.

Jim Longo

Jim Longo

Co Founder & Senior Vice President - Research Solutions at Discuss.io

GRIT Insights Practice Deep Dive – Interview with Frederic-Charles Petit, CEO of Toluna

GRIT Insights Practice Deep Dive – Interview with Frederic-Charles Petit, CEO of Toluna

A look into the changing atmosphere of the insights industry.

Frederic-Charles Petit

Frederic-Charles Petit

Chief Executive & Founder at Toluna

Applied Neuroscience Outpaces the Growth Rate of the Industry by 3x

Behavioral Science

Applied Neuroscience Outpaces the Growth Rate of the Industry by 3x

The growing presence of neuroscience in market research.

Dr. Aaron

Dr. Aaron

Founder & CEO at Sentient Decision Science

Market Leaders Deep Dive: U.S. Top 50 Listing

Market Leaders Deep Dive: U.S. Top 50 Listing

A look at the top 50 companies in the GreenBook Market Leaders Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Emerging Methods: Few Signs of Change, but Plenty of Potential

Artificial Intelligence and Machine Learning

Emerging Methods: Few Signs of Change, but Plenty of Potential

Methods to keep an eye out for in market research.

Jackie Lorch

Jackie Lorch

Vice President, Global Knowledge Management at Dynata

New GRIT Future List Announced in Insights Practice Report!

New GRIT Future List Announced in Insights Practice Report!

The latest edition of the GRIT Report is here!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Introducing the 2019 GreenBook Market Leaders Report

Insights Industry News

Introducing the 2019 GreenBook Market Leaders Report

Your #1 guide to brand success in the insights industry is here!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

We Want to Hear From You: Take the GRIT Survey

We Want to Hear From You: Take the GRIT Survey

What’s the next big thing in insights? Take the GRIT survey to share your thoughts.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Business & Innovation Report Wrap-Up

GRIT Business & Innovation Report Wrap-Up

See what customers are really asking for, and how to deliver it.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Top 3 Themes from the 2019 GRIT Business & Innovation Report

Artificial Intelligence and Machine Learning

Top 3 Themes from the 2019 GRIT Business & Innovation Report

Crucial takeaways from the latest GRIT publication.

Jonathan La

Jonathan La

Senior Vice-President, Growth at Hotspex

The Most Widely Read Blog Posts From the First Half of 2019

The Most Widely Read Blog Posts From the First Half of 2019

Key changes and trends surfacing in the market research industry.

Larry Friedman

Larry Friedman

Introducing the GRIT ‘Top 50 Most Innovative’ Tech, Service, Analytics, Consulting & Emerging Suppliers

Introducing the GRIT ‘Top 50 Most Innovative’ Tech, Service, Analytics, Consulting & Emerging Suppliers

Take a peek at the GRIT ‘Top 50 Most Innovative Suppliers’ sublists.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

New GRIT Top 50 Released in Business and Innovation Report

Artificial Intelligence and Machine Learning

New GRIT Top 50 Released in Business and Innovation Report

The latest edition of the GRIT Report is here, featuring the latest GRIT ‘Top 50 Most Innovative Companies’ list.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Business & Innovation Sneak Peek: The Business Outlook for Market Research

GRIT Business & Innovation Sneak Peek: The Business Outlook for Market Research

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Nelson Whipple

Nelson Whipple

GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies

GRIT Business & Innovation Sneak Peek: Top 25 Most Innovative Client Companies

An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

A Market Research State of the Nation Review

A Market Research State of the Nation Review

Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Final Thoughts on GRIT

Final Thoughts on GRIT

Wrap-up GRIT pulling the findings together and discussing larger implications for the industry.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

GRIT “Sneak Peek”: Emerging Research Skills

Data Quality, Privacy, and Ethics

GRIT “Sneak Peek”: Emerging Research Skills

Data Science is clearly the skill most in-demand right now, followed by strong storytelling and critical thinking abilities.

Allison Spoelhof

Allison Spoelhof

Director of Institutional Effectiveness at Northwood University

GRIT “Sneak Peek”: Adoption of Emerging Methods

GRIT “Sneak Peek”: Adoption of Emerging Methods

The use of emerging methods seem mostly stable with past years, with buyers using non-survey methods more than providers.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

GRIT “Sneak Peek”:  Trends in Business Outlook

GRIT “Sneak Peek”: Trends in Business Outlook

Research suppliers and buyers both seem optimistic about the MR business outlook, but recognize challenges.

Nelson Whipple

Nelson Whipple

The Most Widely Read Blogs of 2018 – And What It Means For 2019

The Most Widely Read Blogs of 2018 – And What It Means For 2019

Blog posts related to changes and challenges in MR emerge as the most widely read posts in 2018

Larry Friedman

Larry Friedman

The Most Widely Read Blog Posts (So Far) of 2018

The Most Widely Read Blog Posts (So Far) of 2018

Blog posts related to changes and challenges in MR emerge as the most widely read posts (so far) in 2018

Larry Friedman

Larry Friedman

Voice Your Opinion in the Latest GRIT Survey

Voice Your Opinion in the Latest GRIT Survey

Where is the insights industry is headed? You tell us.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Conversation With Eric Salama of Kantar

CEO Series

A Conversation With Eric Salama of Kantar

Larry Friedman interviews Eric Salama, global CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50.

Eric Salama

Eric Salama

Blockchain and Market Research: Hype or Hope?

Research Technology (ResTech)

Blockchain and Market Research: Hype or Hope?

Discussion on the opportunities, hype, and applications of blockchain in MR

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Q1-Q2 2018 GRIT Report Is Here!

The Q1-Q2 2018 GRIT Report Is Here!

Download the latest edition of the GRIT Report to read about industry trends

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Is Market Research Ready For GDPR? Nope, And That Is A Big Problem

Is Market Research Ready For GDPR? Nope, And That Is A Big Problem

The MRX industry’s readiness for GDPR — or lack thereof

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

We Need Your Help to Write the Next GRIT Report

We Need Your Help to Write the Next GRIT Report

Share your perspective in the GRIT Survey

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: Adoption of Top 20 Emerging Research Methods

GRIT Sneak Peek: Adoption of Top 20 Emerging Research Methods

[GRIT Report] Ray Poynter & Elissa Moses review the adoption of emerging methods.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Undertone & System1 Prove Emotion Drives Digital Profit

Undertone & System1 Prove Emotion Drives Digital Profit

Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.

Jocelyn Simon

Jocelyn Simon

The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver?

The Respondent Experience

The Right Reward: Fifty Percent of Respondents Demand It. How to Deliver?

Boost engagement by rewarding respondents with incentives they actually want.

Jacilyn Bennett

Jacilyn Bennett

It’s time for the GRIT Survey – please participate now!

It’s time for the GRIT Survey – please participate now!

Please participate in the newest GRIT Survey and help us understand what is shaping our industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

The Top 50 Most Innovative Research Suppliers of 2017

An excerpt from the most recent GRIT Report, including the “GRIT 50” ranking of the most innovative research suppliers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Q1-Q2 2017 GRIT Report Ranks 50 Most Innovative Companies in Market Research

The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: Adoption and Consideration of Automation Platforms

From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Get some GRIT: Perspective on a Research Industry Report

Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.

Sarah Faulkner

Sarah Faulkner

Take the Latest GRIT Survey and Tell Us Who Are the Most Innovative Research Firms

We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Tragic Tale of Research Participants

An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.

Melanie Courtright

Melanie Courtright

The Latest GRIT Report Has Arrived!

The latest GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2016, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Artificial Intelligence and Machine Learning

Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Are Online Panel Recruitment Methods Outdated?

In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.

James Rogers

James Rogers

Six Reasons Why Microsurveys Are a GRIT 2016 Trend to Watch

Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.

Tom Lancaster

Tom Lancaster

The GRIT Report (Q1 & Q2 of 2016 Data) Has Arrived

The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Top 20 Most Innovative Market Research Suppliers (A GRIT 2016 Sneak Peek)

Here’s a sneak peek of the upcoming Q1-Q2 2016 GRIT Report with the Top 20 Most Innovative Research Companies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Who Are The 50 Most Innovative MR Industry Firms? Take the Latest GRIT Survey!

It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Busting The 3 Myths About Behavioral Economics That Are Holding MR Back

There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential.

Ian Murray

Ian Murray

Partner at House51

GRIT Report for Q3 – Q4 2015 Is Here: Download It Now!

Welcome to the newest edition of the GreenBook Research Industry Trends Report for Q3-Q4 2015.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Sad State Of Mobile-First Market Research: A GRIT Sneak Peek

In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 20 Emerging Methods In Market Research For 2015: A GRIT Sneak Peek

A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Participate In The Q3-Q4 2015 GreenBook Research Industry Trends (GRIT) Survey

Join thousands of global researchers and help our community better understand where we are and where we’re headed.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Opportunities and Challenges in the Market Research Industry in 2015

Data Quality, Privacy, and Ethics

Opportunities and Challenges in the Market Research Industry in 2015

The 10 biggest challenges in the market research industry, according to the most recent GRIT study

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

2015 GRIT Top 50: The 50 Most Innovative Suppliers in Market Research

The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Jeffrey Henning’s #MRX Top 10 – Gritty Hindsight, Branded Foresight

Of the 21,897 unique links shared on #MRX last week, here are 10 of the most retweeted…

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Q1/Q2 2015 GRIT Report Is Here!

The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: The Secret To Success In 30 Years Is…

A sneak peek of the upcoming GRIT report section “If market researchers want to be successful in 30 years, they should be doing this now.”

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

A Preview of the Spring 2015 GRIT Report

A Preview of the Spring 2015 GRIT Report

Join us for a special sneak peek at the Spring 2015 edition of the GreenBook Research Industry Trends (GRIT) Report.

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

The Top 10 Most Innovative Market Research Suppliers (GRIT Spring 2015 Sneak Peek)

As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Respondent Experience

The 2nd Edition of the GRIT Consumer Participation in Research (CPR) Report Is Here

The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)

New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Participate In The Q1-Q2 2015 GRIT Survey!

We’d like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Future And Beyond: What GRIT Tells Us About The Future Of The Insights Industry

Greg Heist discusses three things on his mind after reading the latest GRIT report.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Text Analytics For Your Business – Are You Ready?

OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What GRIT Says About Marketing Market Research: Listening: The Secret Sauce Secret

The true “secret ingredient”, I believe, based on the GRIT report and my experience on the client side, is active listening.

Rick Kendall

Rick Kendall

The Fall 2014 GRIT Report Is Here!

The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Top 30 Most Influential Trade Orgs & Information Channels in MR: GRIT Sneak Peek

For the third time, the GRIT study included questions about influential industry trade bodies and information channels.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Chart The Future Of Research: Participate In The Summer 2014 GRIT Survey

We invite you to share your experiences and perspective with us in the Summer 2014 GreenBook Research Industry Trends (GRIT) Survey.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

My Final Thoughts On The Latest GRIT Report

Here are the lessons I learned in 2013 that shape my view of GRIT data. Perhaps it will be useful as you put your own pieces together.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What Do Clients Think Of Market Research Supplier Marketing?

What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.

Ron Sellers

Ron Sellers

The GRIT Report for Winter 2014 Is Now Available!

The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: How the Industry Really Feels About Change

Here’s a take (at a high level) of how GRIT respondents feel about change. There are nuances here that we explore more deeply in the report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GRIT Consumer Participation in Research (CPR) Report Is Here!

The GRIT CPR report is our effort to answer the who, what, when, where, and why of global consumer participation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 12th Edition Of The GreenBook Research Industry Trends (GRIT) Report Is Here!

Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: The Market Research Firm of the Future

What are the research techniques and key selling points of the market research firm of the future?

Todd Powers

Todd Powers

Focus Groups

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

For this report, we wanted respondents to take a more general view on potential future changes in the research industry.

Tamara Barber

Tamara Barber

Announcing GRIT 2012: A New Approach To Understanding Research Transformation

We are taking a holitic and synthesis-based approach to GRIT to ensure it delivers maximum value and impact to everyone.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

MR Suppliers Less Bullish on the Future; Feeling the Squeeze of Quality and Speed

In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.

Adam Di

Adam Di

Managing Partner at Sentis Market Research

The Nitty GRITty of the Research Industry Infographic

In case you missed it, here is the GRIT Report summary Infographic that summarizes a few (but by no means all) key findings of the study.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The 50 Most Innovative Companies in Market Research (A GRIT Excerpt)

A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Report for Spring 2012 is Now Available!

This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT Sneak Peek: What Emerging Research Techniques Will Be Used In 2012?

In this sneak peak at the upcoming GRIT report, we look at the emerging research techniques that will be used in 2012.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

CEO Series

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

‘Tis The Season…. ParticIpate in the Research Industry Trends Survey – Winter 2012

‘Tis The Season…. ParticIpate in the Research Industry Trends Survey – Winter 2012

In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advert...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

In Defense Of Transparency

In an effort to achieve full transparency, Lenny Murphy sets the record sraight in regards to GRIT and the Insights Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Report For Fall 2011 Is Now Available!

In continuation of our strategy of the GRIT study being a bi-annual tracking initiative with different focus areas in each wave.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What are the Most Influential Market Research Trade Orgs and Media Outlets?

In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The AMA GRIT Panel: Embracing Change in MR

Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...

Malcolm De

Malcolm De

Focus Groups

GRIT Sneak Peek: The Top Emerging Market Research Techniques

A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Following Up on the ‘Limiting Adjective of Market Research’ (Plus a GRIT Sneak Peek!)

Kevin Lonnie shares some insightful responses to his earlier blog post on the idea of changing the name of the market research industry.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Is The Revolution On Hold?

Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.

Reg Baker

Reg Baker

Growing Your Insights Business

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Quick Picks: Surveys, Social Media & Punditry

Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Which GRIT Top 50 MR Firms Are Perceived As Most Innovative By Clients?

Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available!

I am very pleased to announce the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT)!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Frankie Johnson Takes a Bumpy Ride With Me

Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR Interview With Tom H. C. Anderson, CEO of Anderson Analytics

In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

GRIT 2010 Sneak Peek: Top 10 Market Research Companies Perceived to be Innovative

A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mental Spring Cleaning

Mental Spring Cleaning

Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mobile MR: Hope or Hype?

Early on, I saw that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mirror Mirror On The Wall…

Mirror Mirror On The Wall…

Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

It’s Time For The GreenBook Research Industry Trends Study Fall/Winter 2010!

Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The GreenBook Research Industry Trends Study Summer 2010 is Released

The GreenBook Research Industry Trends Study Summer 2010 is available for free today in either .pdf or digital formats.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Key Findings From The GreenBook Research Industry Trends Study Q1 & Q2

In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initi...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Time To Pop The Bubble

Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good F...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Another Sneak Peek at GreenBook’s RIT Q1 Study

In this sneak peak at the 2010 GreenBook Research Industry Trends Report, we share some highlights from the iModerate interviews.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Sneak Peak of The Largest-Ever MR Survey

A Sneak Peak of The Largest-Ever MR Survey

Here is a little preview of a few data points courtesy of Tom Anderson and iCharts.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook