Explore Greenbook's 2023 GRIT Top 50 Most Innovative Suppliers list. Discover top suppliers in full service research, qualitative research, and more.
Remesh
The GRIT Top 50 List Signals Our Industry’s Direction
The GRIT 50 list of most innovative suppliers shows the breadth of services that benefit from innovation, as well as the industry's ability to support innovators of all sizes.
By Gary Ellis
Displayr
A Permanent Pivot or Temporary Transition? A Post-Pandemic Review of the Insights Industry
The roles of corporate researchers and external suppliers continue to evolve in the wake of the pandemic, especially regarding DIY tools, analytics, and non-traditional data.
By Matilda Sarah
Hotspex
Technology and Insights: A Transformative Year in Review
In an era defined by constant change, the marriage of human understanding and cutting-edge technology is driving the insights and analytics industry into uncharted territory.
By Gera Nevolovich
Dynata
Revolutionizing Survey Data Quality in the Age of Artificial Intelligence
Insights professionals must restore trust in market research data while continuing to reduce costs and timelines without sacrificing quality. Used responsibly, AI-assisted tools can help meet these objectives.
By Steven Millman
Behaviorally
Artificial Intelligence at Work: Navigating the Revolution
AI is a daily reality redefining society, and the insights industry is no exception. Most plan to adopt it for work as well as integrate it into their offerings.
By Thibault Cousot
The Logit Group
The Shifting Landscape of Market Research Skills
As corporate researchers focus on business skills and outsource market research expertise and insights innovation to suppliers, everyone continues to focus on analytics, and supplier staffs must adapt.
By Steve Male
Recollective Inc.
Navigating the Uncertain Path of AI: Cautious Optimism and the Future of Insights Professionals
Insights professionals are cautiously optimistic about the promise of AI; the potential to deliver better insights more quickly and for less money seems undeniable, but humans must make it work.
By Laura Pulito
Borderless Access
Innovative Buyers Take Risks, Push Boundaries, and Collaborate
Insights innovation is a competitive differentiator for businesses, and those who are willing to take risks and collaborate with external partners are best positioned to innovate.
By Ruchika Gupta
NAILBITER
Project Success Unleashed: The Power of Human Connections to Drive Insights Forward
As the influence of technology on research and insights grows, human insight must be applied to reach beyond stated objectives and ensure deep understanding and business relevance.
By Reid Searls
Fuel Cycle
Retool Research Processes to Maintain Organizational Influence
Primary market research and analytics must complement each other, and research groups must reframe value propositions around speed to insight.
By Rick Kelly
Sago
Elevating the Researcher Experience: It’s Time to Fix the Failings and Foster Success
Research suppliers/partners must take the lead in successfully managing researchers through change, including when to adopt new technology and how to collaborate with business stakeholders.
By Reed Cundiff
CivicScience
Innovation in the Age of Uncertainty
We have a simple, but ambitious motto at CivicScience: “Everything affects everything, and everything is constantly changing. So, we study everything constantly.” It’s a core principle in every aspect of…
By Zachary Nippert
NewtonX
Custom Recruiting: Restoring Trust in Sample Quality
It’s 2022, and the economy is just as uncertain as it was in the historic 2020. Enterprises are rethinking their approach to strategy and streamlining market research effects. According to…
By Sascha Eder
Dynata
Smart Automation for Higher Data Quality
In today’s world, the reduction in time allowed between end of field, production of results and presentation to stakeholders, is often so short that any data quality issues quickly become…
By Pete Cape
The Logit Group
Dependable, Transparent, Representative: The “New Normal” for Sample Quality
Panel sample is what keeps the market research industry going. But as an industry, we are only as good as that sample’s level of quality. We face a wide range…
By Sam Pisani
Stravito
GRIT Top 50 Most Innovative Suppliers
Innovation is necessary for business growth and ultimately, survival. However, as a complex multi-faceted concept, it can be challenging to realize, execute, and measure. It was fascinating to read this…
By Thor Olof Philogène
Schlesinger Group
Put People First: Invest in Skill Development for Growth
Technology dominated this year’s GRIT report, but if you skimmed over “skills emphasized for staff development,” you might miss that the leaders in tech provided clear insights into emerging survival…
By Isaac Rogers
Rep Data
Embracing Aggregation: What Buyers Need from Suppliers Today
Even though many of us are sick to death of analyzing the pandemic and its impact, the truth is that it has changed the face of market research for good.…
By Patrick Stokes
Quest Mindshare
Data Degradation Factoring as It Relates to Respondent Engagement
One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in…
By Greg Matheson
quantilope
Doing More with Less
Living in times of high inflation (rates we haven’t since the 1980s) introduces an incredibly complex time for brands. Consumers may begin reaching for cheaper alternatives, while brands themselves struggle…
By Peter Aschomeit
Nailbiter
Is Big MR on Its Way to Becoming the Next Blackberry?
What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several transformations in the last…
By Amishi Takalkar
InnovateMR
Let’s Get Real: There is No Silver Bullet for Cyberfraud
Data quality is and will always be at the top of researchers’ minds in the insights industry. How in today’s ever-evolving climate can you trust that your data is reliable?…
By Lisa Wilding-Brown
iMotions
Why Emerging Methods Hold the Keys to Brand Success
Human behavior change has accelerated rapidly over the past two years, the COVID-19 pandemic forcing adaptation, rewiring brains, and forming new habits around everything from food and entertainment to shopping…
By Peter Hartzbech
Fuel Cycle
The Time for Agile Employee Insights
The GRIT report survey was fielded in early Q2 2022, a seemingly distant time in which the Great Resignation was atop every mind and employers made desperately high job offers…
By Rick Kelly
Displayr
Fuelling Company Growth through Process Innovation
The appetite for consumer insights has grown voraciously and will continue to accelerate. Companies are increasingly searching for ways to satiate the demand, using consumer insights to drive innovation, elevate…
By Matilda Sarah
Bloomfire
Delivering Insights That Drive Organization-Wide Action
While the pandemic drove insights professionals to respond to many rapid changes, one thing has remained consistent: the vast, organization-wide audience for insights. According to the GRIT 2022 Business &…
By Jordan Slabaugh
Behaviorally
Business First, Again.
This year’s ranking of buyer priorities for research and insights underscores the imperative for any supplier who wants to remain relevant. When looking at their own corporate function, insights and…
By Alex Hunt
AYTM - Ask Your Target Market
Feel the Power of Partnership
You want to exceed project expectations? Find a partner who can go the extra mile. Sure, building the right partnership with your suppliers is a critical part of meeting and…
By Matt Mahan
Featuring this year’s GRIT Most Innovative Supplier and Client lists.
The world of insights wants to hear from you!
A look into the relationships between buyers and suppliers.
The shift to “everything digital” in 2020 is apparent in the top emerging methods.
GreenBook is proud to announce the third annual GRIT Future List-an awards program to inspire, support, and celebrate young leaders who are driving co...
GRIT Future List honoree, Olivier Tilleuil, explains why you should always be able to explain insights to your Mom.
GRIT Future List Honoree, Danielle Todd explains how word selection impacts how we’re seen and the value we bring.
Optimistic about insights? Share your thoughts with us.
Getting to know GRIT Future List honoree, Fraser Bruce, and why we should “question everything.”
Getting to know GRIT Future List honoree, Hannah Marcus, and her advice for overcoming imposter syndrome.
Getting to know GRIT Future List honoree, Ellen Pieper, and her network of “helpers.”
Are your targets Novelty Surfers, Strategic Curators, Hand-Cuffed & Constrained, or Kicking & Screaming?
“The insights function needs to be in the core of strategy and to be separated in terms of organizational structure from the marketing department.” -G...
Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.
Getting to know GRIT Future List honoree, Ujwal Arkalgud.
The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.
Getting to know GRIT Future List honoree, Barb Paszyn.
Exclusive interview with GRIT Future List honoree, Nihal Advani, Founder and CEO of QualSights.
Exclusive interview with GRIT Future List honoree, Athena Lam, Content Strategist at Piccolo Portfolios.
Plus, six sublists, recognizing top companies in areas like technology, data & analytics, and more.
Exclusive interview with GRIT Future List honoree, Marin Mrša, CEO and Founder of Peekator.
The importance of varying skills for market researchers.
Exclusive interview with GRIT Future List honoree, Amy Greenwood, Head of Research & Insight with FlexMR.
The importance of human connection in creating insights.
An exclusive interview with GRIT Future List honoree, Jimmy Zollo, co-founder and CEO of Collaborata.
How to drastically improving efficiency and accuracy for the purposes of market research.
Exclusive interview with the GRIT Future List honoree, Alyona Medelyan, CEO & co-founder of Thematic.
Key questions to help guide you in picking the right research supplier.
Exclusive interview with the GRIT Future List honoree, Mark Micheli, VP of Kelton Global.
Important considerations in strengthening MRX partnerships.
Decoding the hype around buzzwords.
A word on the state of the MRX industry.
An in-depth look into the minds of the 2020 GRIT Future List.
The increasing shift to use of online research tools.
A look into the changing atmosphere of the insights industry.
The growing presence of neuroscience in market research.
A look at the top 50 companies in the GreenBook Market Leaders Report.
Methods to keep an eye out for in market research.
The latest edition of the GRIT Report is here!
Your #1 guide to brand success in the insights industry is here!
What’s the next big thing in insights? Take the GRIT survey to share your thoughts.
See what customers are really asking for, and how to deliver it.
Crucial takeaways from the latest GRIT publication.
Key changes and trends surfacing in the market research industry.
Take a peek at the GRIT ‘Top 50 Most Innovative Suppliers’ sublists.
The latest edition of the GRIT Report is here, featuring the latest GRIT ‘Top 50 Most Innovative Companies’ list.
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
An exclusive sneak peek into the upcoming Business & Innovation edition of the GRIT Report, previously the Q1-Q2 edition.
Significant trends around the global economy, automation/AI, pricing, and client demands are affecting MR.
Wrap-up GRIT pulling the findings together and discussing larger implications for the industry.
Data Science is clearly the skill most in-demand right now, followed by strong storytelling and critical thinking abilities.
The use of emerging methods seem mostly stable with past years, with buyers using non-survey methods more than providers.
Research suppliers and buyers both seem optimistic about the MR business outlook, but recognize challenges.
Blog posts related to changes and challenges in MR emerge as the most widely read posts in 2018
Blog posts related to changes and challenges in MR emerge as the most widely read posts (so far) in 2018
Where is the insights industry is headed? You tell us.
Larry Friedman interviews Eric Salama, global CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50.
Discussion on the opportunities, hype, and applications of blockchain in MR
Download the latest edition of the GRIT Report to read about industry trends
The MRX industry’s readiness for GDPR — or lack thereof
Share your perspective in the GRIT Survey
[GRIT Report] Ray Poynter & Elissa Moses review the adoption of emerging methods.
Emotional response directly predicts ad profitability, and to a greater degree: the more people feel, the more people buy.
Boost engagement by rewarding respondents with incentives they actually want.
Please participate in the newest GRIT Survey and help us understand what is shaping our industry.
An excerpt from the most recent GRIT Report, including the “GRIT 50” ranking of the most innovative research suppliers.
The Q1-Q2 2017 GRIT Report is now available, including the rankings of the Most Innovative Suppliers and Clients.
From the forthcoming GRIT Report, Ray Poynter analyzes the adoption and consideration of automation solutions within the insights industry.
Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.
We invite you to participate in the Q1-Q2 2017 GreenBook Research Industry Trends (GRIT) Survey, which helps us write the GRIT Report.
An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
The latest GreenBook Research Industry Trends Report, using data collected in Q3 & Q4 of 2016, is now available!
A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?
In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.
Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.
The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.
Here’s a sneak peek of the upcoming Q1-Q2 2016 GRIT Report with the Top 20 Most Innovative Research Companies.
It’s time to participate in the Q1-Q2 2016 GreenBook Research Industry Trends (GRIT) Survey!
There are many factors that may be preventing some from using behavioral economics and others from realizing its full potential.
Welcome to the newest edition of the GreenBook Research Industry Trends Report for Q3-Q4 2015.
In this sneak peak at the forthcoming GRIT Report, we look at how research suppliers and research clients are adapting to mobile research.
A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.
Join thousands of global researchers and help our community better understand where we are and where we’re headed.
The 10 biggest challenges in the market research industry, according to the most recent GRIT study
The GRIT Top 50 Most Innovative Market Research companies globally, and an analysis of a new segmentation of the industry it suggests.
Of the 21,897 unique links shared on #MRX last week, here are 10 of the most retweeted…
The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available!
A sneak peek of the upcoming GRIT report section “If market researchers want to be successful in 30 years, they should be doing this now.”
Join us for a special sneak peek at the Spring 2015 edition of the GreenBook Research Industry Trends (GRIT) Report.
As a sneak peek of the upcoming GRIT Report for Q1/Q2 2015, here are the Top 10 Most Innovative Market Research Supplier Companies for 2015.
The GRIT Consumer Participation in Research (CPR) report looks at the who, what, when, where, and why of global consumer participation.
New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.
We’d like to invite you to share your experiences and perspective with us in the Q1-Q2 2015 GreenBook Research Industry Trends (GRIT) Survey
Greg Heist discusses three things on his mind after reading the latest GRIT report.
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics.
The true “secret ingredient”, I believe, based on the GRIT report and my experience on the client side, is active listening.
The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry.
For the third time, the GRIT study included questions about influential industry trade bodies and information channels.
We invite you to share your experiences and perspective with us in the Summer 2014 GreenBook Research Industry Trends (GRIT) Survey.
Here are the lessons I learned in 2013 that shape my view of GRIT data. Perhaps it will be useful as you put your own pieces together.
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available!
To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
Here’s a take (at a high level) of how GRIT respondents feel about change. There are nuances here that we explore more deeply in the report.
The GRIT CPR report is our effort to answer the who, what, when, where, and why of global consumer participation.
Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report.
What are the research techniques and key selling points of the market research firm of the future?
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
We are taking a holitic and synthesis-based approach to GRIT to ensure it delivers maximum value and impact to everyone.
In his GRIT analysis, Adam Di Paula gives his take on the tension suppliers are feeling between the “cheaper vs. faster” imperative.
In case you missed it, here is the GRIT Report summary Infographic that summarizes a few (but by no means all) key findings of the study.
A look at the top 50 market research firms that are perceived to be the most innovative, from the most recent GRIT Report.
This iteration of the ongoing GRIT initiative shares findings from the data collection phase conducted in December of 2011.
In this sneak peak at the upcoming GRIT report, we look at the emerging research techniques that will be used in 2012.
Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...
I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...
In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advert...
In an effort to achieve full transparency, Lenny Murphy sets the record sraight in regards to GRIT and the Insights Innovation Competition.
In continuation of our strategy of the GRIT study being a bi-annual tracking initiative with different focus areas in each wave.
In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry.
Change is something that is inevitable and many people are risk adverse when it comes to accepting it while others are not. That being said, I believe...
A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.
Kevin Lonnie shares some insightful responses to his earlier blog post on the idea of changing the name of the market research industry.
Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.
It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...
Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.
Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.
I am very pleased to announce the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT)!
Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...
In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...
A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study
Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.
Early on, I saw that the pace of technology adoption for mobile was going to force a massive shift in how brands engage with consumers.
Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.
Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.
The GreenBook Research Industry Trends Study Summer 2010 is available for free today in either .pdf or digital formats.
In 2003, The GreenBook began collaborating with select industry partners to produce the annual GreenBook Research Industry Trends (GRIT) report. Initi...
Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good F...
In this sneak peak at the 2010 GreenBook Research Industry Trends Report, we share some highlights from the iModerate interviews.
Here is a little preview of a few data points courtesy of Tom Anderson and iCharts.