Julie Wittes Schlack is one of the co-founders of Communispace and heads up all of the innovation efforts at the company. In this interview we cover a lot of ground concerning the role of MROCs in market research, how other methods are being integrated into the community model, and what the future of research may look like. Continue reading »

I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors.

After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order: Continue reading »

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation. Continue reading »

Yesterday was a fun day! The debate we pulled together happened very much on the fly and it was an interesting experiment to see if we could translate the buzz around a social media conversation, tie that into an upcoming conference, and turn all of that into momentum for a virtual event. It worked better than I had hoped, and not only did we have fun, but I think we advanced the conversation around mobile research quite a bit and laid a great foundation for the dialogue we’ll have at the Market Research in the Mobile World conference on July 19-20. Continue reading »

Is mobile research, especially smartphone research, going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Or, is the industry going to let the chance to embrace the future and change the research paradigm slip through our fingers? We’re going to try to answer those questions in a spirited, engaging, and insightful virtual debate next week! Continue reading »

GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED! Continue reading »