Posts Tagged ‘Hallmark’

CASRO Transformation Series: GlimpzIt – Seize The Glimpz

Posted by Jeff ResnickTuesday, September 20, 2016, 5:49 am 1 Comment
Can a couple of Wharton grads who started a business based on the belief there was an alternate way to do qualitative research succeed? All indicators are that Insight Innovation Exchange Competition Winners Glimpzit is doing it.
This was posted under category: Analytics, Best Market Research Companies, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, State of the Industry, Technology, Text Analytics, The Global View, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The A-Z of IIeX NA

Posted by Tom EwingFriday, June 19, 2015, 9:30 am 13 Comments
Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The (Kinda) CEO Series: Interview with Julie Wittes Schlack of Communispace

Posted by Leonard MurphyTuesday, March 13, 2012, 6:02 am No Comments
Julie Wittes Schlack is one of the co-founders of Communispace and heads up all of the innovation efforts at the company. In this interview we cover a lot of ground concerning the role of MROCs in market research, how other methods are being integrated into the community model, and what the future of research may look like.
This was posted under category: Behavioral Economics, Best Practices, Blogs, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Economic Trends, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Wrapping Up On TMRE: InsightsGal’s TMRE Top 10

Posted by Katie ClarkSunday, November 13, 2011, 11:19 am No Comments
I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors. After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order:
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Practices, Consumer Behavior, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Debriefing on Market Research in the Mobile World

Posted by Leonard MurphyFriday, July 22, 2011, 15:31 pm No Comments
Wow. It's been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Following up on the Great Mobile Research Debate

Posted by Leonard MurphyFriday, July 8, 2011, 18:08 pm 2 Comments
Yesterday was a fun day! The debate we pulled together happened very much on the fly and it was an interesting experiment to see if we could translate the buzz around a social media conversation, tie that into an upcoming conference, and turn all of that into momentum for a virtual event. It worked better than I had hoped, and not only did we have fun, but I think we advanced the conversation around mobile research quite a bit and laid a great foundation for the dialogue we'll have at the Market Research in the Mobile World conference on July 19-20.
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Events, General Information, Industry Trends, Market Research in the News, Mobile Research, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Posted by Leonard MurphyWednesday, June 29, 2011, 21:35 pm 2 Comments
Is mobile research, especially smartphone research, going to come to the fore and revolutionize how we conduct data collection and consumer engagement? Or, is the industry going to let the chance to embrace the future and change the research paradigm slip through our fingers? We're going to try to answer those questions in a spirited, engaging, and insightful virtual debate next week!
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market Research In The Mobile World

Posted by Leonard MurphyFriday, May 27, 2011, 13:06 pm No Comments
GreenBook and Merlien Institute are Co-Producing the 2nd International Conference on Market Research in the Mobile World coming up July 19-20 in Atlanta. If you are engaged in the practice or management of market research, business intelligence, marketing, or in developing mobile and social media technologies this unique opportunity MUST NOT BE MISSED!
This was posted under category: Associations, Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Research Industry Trends Report, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,