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Posts Tagged ‘Harvard Business School’

Why Is Market Research The First Area To Be Cut?

Posted by Neal ColeTuesday, April 5, 2016, 8:51 am 11 Comments
Why is there a perception that the research budget is fair game when times are difficult? Here are the main factors behind this attitude to market research.
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A Tale Of Two Events: What CASRO & TMRE Said About The State Of The MR Industry

Posted by Gregg ArchibaldWednesday, November 12, 2014, 6:42 am 1 Comment
I recently wrapped up the U.S. Conference season by attending the CASRO Annual Conference and The Market Research Event. Although each event was decidedly different in many ways, there were fundamental similarities in the overall view of where the industry is today and where it is likely headed in the future, as well as some pointers on how to get there.
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