We increasingly need to look at the behavioral evidence of the same person for a methodological reality check; how long will it be before sampling methods allow us to easily match behavioral data with attitudinal data? Continue reading »

There are many challenges on both the client-side and the supplier-side to completing a successful research project. However, from working on the client-side there are some practices that can help the different parties work together more collaboratively. Continue reading »

What does the evidence from experiments in behavioural economics and neuroscience indicate about rational decision making in the face of risk and uncertainty? Are consumers’ really discreet, self-determining individuals who make considered, rational decisions? This view increasingly looks misguided and is probably a fallacy created by our own minds to make us feel in control of our behaviour. Continue reading »