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Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011

Posted by Reg BakerSaturday, July 23, 2011, 12:03 pm No Comments
I spent two days this week in suburban Atlanta at Market Research in the Mobile World 2011 (MRMW 2011), a conference as its name suggests (almost) totally focused on mobile research. It had an imposing agenda with a whopping 29 presentations all in the same room over two days. Obviously, all of this is speculative. But then everything about mobile is speculative, a combination of powerful technology and wishful thinking. That's part of what made this conference so interesting and the main reason I was glad I went.
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